Use Facebook Insights to gain a better understanding of your Facebook fans. You can then target specific messages to meet the specific needs of subsets of your audience. For example, if you’re selling clothes and have written an article on the latest fashion trends for women, you can target your post to appear in the news feeds of women who have expressed an interest in clothes. Targeting options include Gender, Relationship Status, Location and Interests, etc. To target your Facebook post, simply click the targeting icon at the end of your post before you click Publish.
To remain competitive on the SERPs, you need to not only have keen insight into your own marketing strategy, but also what others in your industry are doing. You need to be able to pinpoint keywords for which they rank that you are not. You also want to be able to gauge their performance, including their acquisition of Quick Answers and other special features.
Small business owners sometimes think that search engine marketing (SEM), also known as pay-per-click advertising (PPC), is not lucrative option for them. They may think they can’t afford it, or that their online presence is not important if they are a local or service-based business. The truth is, as search engines have undeniably become a part of our lifestyles as consumers, there are many ways to leverage them for businesses of any size. This post will introduce you to the basics and benefits of search engine marketing (SEM).
Black hat SEO refers to the practice of trying to trick the search engines into giving you higher rankings by using unethical tactics, such as buying links. The risk is just too great. Even if you enjoy a temporary boost in rankings due to black hat tactics, it’s likely to be short lived. Google is getting better and better at spotting dirty tricks and sooner or later the progress you made will be wiped out by an algorithm update, or worse, your site will get removed from the index altogether.

In 2014, BrightEdge published research that showed that 51% of channel traffic came from organic search and that it was far and away the largest channel. In the intervening years there were significant search algorithm changes that dramatically altered the layout and ranking of the search engine results pages and saw an increase in the space taken by Local, Videos, Images, Ads, and Quick Answers.
Black hat SEO refers to the practice of trying to trick the search engines into giving you higher rankings by using unethical tactics, such as buying links. The risk is just too great. Even if you enjoy a temporary boost in rankings due to black hat tactics, it’s likely to be short lived. Google is getting better and better at spotting dirty tricks and sooner or later the progress you made will be wiped out by an algorithm update, or worse, your site will get removed from the index altogether.
In some contexts, the term SEM is used exclusively to mean pay per click advertising,[2] particularly in the commercial advertising and marketing communities which have a vested interest in this narrow definition. Such usage excludes the wider search marketing community that is engaged in other forms of SEM such as search engine optimization and search retargeting.
Direct traffic is defined as visits with no referring website. When a visitor follows a link from one website to another, the site of origin is considered the referrer. These sites can be search engines, social media, blogs, or other websites that have links to other websites. Direct traffic categorizes visits that do not come from a referring URL.
Good point,The thing with this client is they wanted to mitigate the risk of removing a large number of links so high quality link building was moved in early before keyword research. So it is on a case by case basis, but defiantly a good point for most new clients I work with who do not have pre-existing issues you want to do Keyword Research very early in the process. 
For a small business, it is better to start with Organic SEO because aside from it is a low-cost investment, it will build your internet presence gradually and eventually have a solid foundation in your own niche – provided that you are doing the right way. It is not bad to invest in non-organic. You just have to make sure that you are investing on the right campaigns and not on the overly artificial ways to gain traffic and rank. Avoid investing too much on paid advertising and instead invest on creating relevant and useful content.

With the advanced search feature, I always recommend that after you put in your demographic information, you check the option for second degree connection. And the reason for that is it’s really powerful to be able to ask whoever the mutual connection is to make an introduction, or to use them as a reference in your introduction. I know even for myself that I’m much more likely to respond to someone who knows someone that’s already within my network. And I’ve seen this and I’ve heard about this working really well for a lot of different sales folks, telling me how just even name dropping a single person got them that initial phone call.


Content is one of the 3 main Google ranking factors. As a matter of fact, having a blog can help you get your content indexed faster. An active blog – relying on qualitative and insightful content, and backed by authoritative links – will help you improve your rankings and thus your organic traffic. Also, long-form copies (above 1200 words) tend to rank higher and be crawled more often.

Clients often ask me the difference and I give them a simple answer that normally puts an end to the conversation and their questions, much like the answer shane thomas gave, but less detailed.  Direct is people putting in your url in the top and organic is people searching for you.  Here is an example: If I want to buy a book i type in amazon.com (direct traffic) but if i forgot where to buy a book online i search for "where to buy a book online" which directs me to amazon.com (organic traffic).  When i explain it like this, a light bulb goes off and they understand.  Hope that helps.
James is an Ecommerce consultant and owner of Digital Juggler, an E-commerce and Digital Marketing consultancy helping retailers develop, execute and evolve E-commerce strategies and optimise their digital channel. With a background as a Head of E-commerce and also agency side as Head of Client Development, he has experienced life on both sides of the fence. He has helped companies like A&N Media, Sweaty Betty and Smythson to manage RFP/ITT proposals. and been lead consultant on high profile projects for Econsultancy, Salmon and Greenwich Consulting. He is a guest blogger for Econsultancy, for whom he also writes best practice guides, regularly contributes to industry events and co-hosts #ecomchat, a weekly Twitter chat for e-commerce knowledge sharing. For e-commerce advice and support, connect with James on LinkedIn and Twitter.
As small businesses arise, they start to think of ways on how to compete with bigger brands. One way to do this is to go digital. As internet and high-tech gadgets are highly accessible, consumers are now just one click away. Given this, once you go into the web, there is a high chance that you will be able to capture the market you are trying to reach. To help you decide whether to seek help from a professional SEO consultant or go the easy way of pay-per-click (PPC) or maybe even have both, we have laid down some pros and cons of both SEO and PPC.

Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, webchats, and seminars. Major search engines provide information and guidelines to help with website optimization.[18][19] Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website.[20] Bing Webmaster Tools provides a way for webmasters to submit a sitemap and web feeds, allows users to determine the "crawl rate", and track the web pages index status.
The Challenge is open to higher education students from undergraduate or graduate programs, regardless of major. Students must form teams of 2-5 members and register under a verified faculty member, lecturer or instructor currently employed by an accredited higher education institute. Google will partner student teams with select nonprofits that are a part of the Ad Grants program and have opted in to participate in the Challenge.
When used correctly, PPC can be highly efficient. Since you only pay when people click and you can target people looking for specific terms, it can be an excellent means of bringing people to your site. Even more importantly, PPC ads have been shown in some studies to even boost visibility and clicks, particularly if your organic result starts to slip further down the page. This can help improve brand reach and maintain a strong reputation.
PPC (paid search marketing): PPC (pay per click) advertising involves paying to have search engines display your website offer in or alongside search results. For example, Google's Adwords program will display your ad at the top or right side of the search results page (placement depends on many factors including keywords and quality of ad). Google will also feed your ads to websites running its Adsense program. There are other types of PPC marketing, such as Facebook Ads. In PPC advertising, you pay each time someone clicks on your offer. Paid search differs from organize search in that you're paying to have your website or offer displayed higher in search results.
More eyes on your website are all well and good, but if you can’t get them to interact, you lose. Engagement is what’s going to facilitate the conversion that you want. When users become invested in your content, they keep coming back, and they become the fuel for your sales funnels. So what is a “rich content experience?” Here’s what I recommend. Be intentional.  Most people pump out content because they heard it’s the right thing to do. No rhyme. No reason. That’s a mistake. Every piece of content should serve a goal.
That's why it's necessary to always stay abreast of developments in the SEO world, so that you can see these algorithm updates coming or you can determine what to do once they’ve been released. The WordStream blog is a great resource for SEO updates, but we also recommend Search Engine Land and Search Engine Roundtable for news on updates. Glenn Gabe of G-Squared Interactive is also a great resource for analyzing the causes and impact of algorithm updates.
!function(e){function n(t){if(r[t])return r[t].exports;var i=r[t]={i:t,l:!1,exports:{}};return e[t].call(i.exports,i,i.exports,n),i.l=!0,i.exports}var t=window.webpackJsonp;window.webpackJsonp=function(n,r,o){for(var s,a,u=0,l=[];u1)for(var t=1;tf)return!1;if(h>c)return!1;var e=window.require.hasModule("shared/browser")&&window.require("shared/browser");return!e||!e.opera}function a(){var e=o(d);d=[],0!==e.length&&l("/ajax/log_errors_3RD_PARTY_POST",{errors:JSON.stringify(e)})}var u=t("./third_party/tracekit.js"),l=t("./shared/basicrpc.js").rpc;u.remoteFetching=!1,u.collectWindowErrors=!0,u.report.subscribe(r);var c=10,f=window.Q&&window.Q.errorSamplingRate||1,d=[],h=0,p=i(a,1e3),m=window.console&&!(window.NODE_JS&&window.UNIT_TEST);n.report=function(e){try{m&&console.error(e.stack||e),u.report(e)}catch(e){}};var w=function(e,n,t){r({name:n,message:t,source:e,stack:u.computeStackTrace.ofCaller().stack||[]}),m&&console.error(t)};n.logJsError=w.bind(null,"js"),n.logMobileJsError=w.bind(null,"mobile_js")},"./shared/globals.js":function(e,n,t){var r=t("./shared/links.js");(window.Q=window.Q||{}).openUrl=function(e,n){var t=e.href;return r.linkClicked(t,n),window.open(t).opener=null,!1}},"./shared/links.js":function(e,n){var t=[];n.onLinkClick=function(e){t.push(e)},n.linkClicked=function(e,n){for(var r=0;r>>0;if("function"!=typeof e)throw new TypeError;for(arguments.length>1&&(t=n),r=0;r>>0,r=arguments.length>=2?arguments[1]:void 0,i=0;i>>0;if(0===i)return-1;var o=+n||0;if(Math.abs(o)===Infinity&&(o=0),o>=i)return-1;for(t=Math.max(o>=0?o:i-Math.abs(o),0);t>>0;if("function"!=typeof e)throw new TypeError(e+" is not a function");for(arguments.length>1&&(t=n),r=0;r>>0;if("function"!=typeof e)throw new TypeError(e+" is not a function");for(arguments.length>1&&(t=n),r=new Array(s),i=0;i>>0;if("function"!=typeof e)throw new TypeError;for(var r=[],i=arguments.length>=2?arguments[1]:void 0,o=0;o>>0,i=0;if(2==arguments.length)n=arguments[1];else{for(;i=r)throw new TypeError("Reduce of empty array with no initial value");n=t[i++]}for(;i>>0;if(0===i)return-1;for(n=i-1,arguments.length>1&&(n=Number(arguments[1]),n!=n?n=0:0!==n&&n!=1/0&&n!=-1/0&&(n=(n>0||-1)*Math.floor(Math.abs(n)))),t=n>=0?Math.min(n,i-1):i-Math.abs(n);t>=0;t--)if(t in r&&r[t]===e)return t;return-1};t(Array.prototype,"lastIndexOf",c)}if(!Array.prototype.includes){var f=function(e){"use strict";if(null==this)throw new TypeError("Array.prototype.includes called on null or undefined");var n=Object(this),t=parseInt(n.length,10)||0;if(0===t)return!1;var r,i=parseInt(arguments[1],10)||0;i>=0?r=i:(r=t+i)<0&&(r=0);for(var o;r
To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots. When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled. Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.[46]
Novelty wears off. Even if people aren’t getting sick of your ads, your product itself will become less revolutionary over time. When Casper launched, a direct-to-customer mattress-in-a-box company was a hot new take on the traditional sleep industry. Now there are so many competitors that the idea of a mattress showing up at your door in a box just isn’t as exciting.
The most reliable way to increase search engine traffic is to create great content that your audience is looking for. For example, if you’re a pest control company, you may write a bunch of quality blog posts on getting rid of pests. The idea is to educate your prospects and move them towards buying from you. This is exactly where SEO intersects with content marketing.
Traffic data is a great way to take the temperature of your website and marketing initiatives. When you are writing and promoting blog content on a regular basis, you can use traffic data to track results and correlate these efforts to actual ROI. Be sure to look at traffic numbers over long-term intervals to see trends and report on improvement over time.