Hubspot found that their articles up to 2500 words drive the most traffic. Similarly, posts with more than 2500 words generated more social shares and links. Naturally, it takes some investment to create that quality of content. The key is to come up with evergreen ideas. This way, your investment will more than pay for itself because your content will be serving your business goals years down the line. Put people first. The thing about search engines and how they rank content? It’s unpredictable. But one thing will remain constant. The job of a search engine is to connect users with the most relevant and useful information. If your content serves that purpose, you don’t have to fear algorithm changes.
In December 2009, Google announced it would be using the web search history of all its users in order to populate search results. On June 8, 2010 a new web indexing system called Google Caffeine was announced. Designed to allow users to find news results, forum posts and other content much sooner after publishing than before, Google caffeine was a change to the way Google updated its index in order to make things show up quicker on Google than before. According to Carrie Grimes, the software engineer who announced Caffeine for Google, "Caffeine provides 50 percent fresher results for web searches than our last index..." Google Instant, real-time-search, was introduced in late 2010 in an attempt to make search results more timely and relevant. Historically site administrators have spent months or even years optimizing a website to increase search rankings. With the growth in popularity of social media sites and blogs the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results.
A good example is Facebook Custom Audiences. Within this Facebook supports email targeting, the ability to upload customer email addresses and then target those users on Facebook with tailored ads. This lets you micro-segment based on your existing customer database. One application is customer loyalty marketing, promoting offers to existing high value users via Facebook ads.
Look at your short- and long-term goals to choose whether to focus on organic or paid search (or both). It takes time to improve your organic search rankings, but you can launch a paid search campaign tomorrow. However, there are other considerations: the amount of traffic you need, your budget, and your marketing objectives. Once you’ve reviewed the pros and cons, you can select the search strategy that’s right for you.
Hi Matt, realizing now how difficult it is to run a blog, trying to promote it and carry on with your daily activities. I would say it's a full time job. Once you thing you done learning about something, something else is coming :). My blog is about preparing for an ironman so I need to add the training on top of it. Thanks a lot for sharing this article with us so we can keep focus!!!
Hi Rand! Thanks for a really informative and thought provoking Whiteboard Friday. I agree with Namrata about the challenges to local and small businesses that all the rapid changes with little to know warning from Google as far as they're concerned. In many cases, they're just rapping their heads and marketing strategies around having someone create and optimize their website and content for how Google SERPs used to work, and even with basic GMB listings, they have been unaware or unsure of how to use them. Some have been taken advantage of because of lack of understanding and awareness of how Google listings and GMB work and that it's free.
Good question, for most directories I use they ask for mobile number to send a message of verification, for the ones which phone you for verification inform the company before hand to tell their customer service people to be ready. I know the bigger the company the more tricky these things get you just have to find out what works best to answer the calls even if they give you a direct number to use.
Everyone wants to rank for those broad two or three word key phrases because they tend to have high search volumes. The problem with these broad key phrases is they are highly competitive. So competitive that you may not stand a chance of ranking for them unless you devote months of your time to it. Instead of spending your time going after something that may not even be attainable, go after the low-hanging fruit of long-tail key phrases.
Since there is an obvious barrier of entry for anyone trying to beat you once you’re established, you won’t have to worry about having competitors “buying” their way to the top. Their only option is pay per click ads, but then again, it isn’t the same as getting a higher position on the SERPs. Again, this is assuming that you took the right steps and were patient enough to solidify your place in the top search results.
The Budget: The average lifetime value of a customer is $450. You know that the average purchase is $35. The business makes 20% profit on all sales. Most returning customers buy once a month. Your current monthly sales are $16,000 with a slight increase when seasons change. A steady increase in sales over six months to a 15% increase by month six would mean a total sales increase of $8,400 over the six months and a total lifetime value of around $30,900. Spending $3,000 on the six-month organic marketing campaign would see a return on investment of 106%. The advantage of organic marketing is that it keeps working even after the campaign has ended. This means that the ROI would actually be higher.
Probably the most well-known Integrated Vertical Search is Google’s “Universal Search” – although all of the major search engines have now adopted similar search formats. This is the practice of incorporating different types of results in the Search Engine Results Pages (SERPs), such as news releases, images, videos, etc., depending on the query. This was a game changer for SEO when it was first introduced – it became necessary to create and optimize many different types of content because they all show up on SERPs. The term for this comprehensive approach is referred to as Digital Asset Optimization (DAO).
Make your content longer. Despite video marketing's rise seeming to point to consumers' desire for shorter content, that implication couldn’t be further from the truth. Google wants content that’s longer and more detailed. Studies have shown that this is what ranks higher in the search engines. Don’t artificially inflate your word count, though. You should hone in on topics that naturally require more words to write about.
For our client: We monitored everything on a daily basis. If something came up, which needed to be fixed, we were quick to implement it with the development team at the business. We also rolled out numerous campaigns multiple times as they worked effectively the first time around in generating significant traffic so it was second nature to do the same thing twice.
An organic marketing strategy generates traffic to your business naturally over time, rather than using paid advertising or sponsored posts. Anything you don’t spend money on directly – blog posts, case studies, guest posts, unpaid tweets and Facebook updates – falls under the umbrella of organic marketing. That email blast you just sent out? Yup, that’s organic. So is that user-generated content campaign you just launched.
While network marketing companies financially incentivize their distributors to sell their products, just like in affiliate marketing, it’s not just the money that motivates word of mouth and it’s not money alone that will make the sale. It’s got to be a game-changing or life-changing product or service to give people something talk about with positive emotions like excitement and enthusiasm, so that the people they talk to want to be a part of it (and fear being left out). If people believe the company has a lousy product and compensation plan, then people won’t feel motivated to talk about it or have persuasive reasons to tell others to buy into it as well. If people don’t believe in the person or company selling it, the seller won’t generate any sales. This is why brands can charge more and generate billions in value, like these top 10 most valuable brands in the world:
Unless you have an invite, you can’t comment or submit a new product to PH. Even then, if you were to submit yourself, the likelihood is that you’d miss out on a lot of traction compared to someone influential on PH submitting. You only get one chance to submit to Product Hunt so you’ll need to identify someone who would be interested in your startup that also has influence within the PH community. To do this, go to Twitter and search the following query in the search bar:
SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective like paid advertising through pay per click (PPC) campaigns, depending on the site operator's goals. Search engine marketing (SEM), is practice of designing, running, and optimizing search engine ad campaigns. Its difference from SEO is most simply depicted as the difference between paid and unpaid priority ranking in search results. Its purpose regards prominence more so than relevance; website developers should regard SEM with the utmost importance with consideration to PageRank visibility as most navigate to the primary listings of their search. A successful Internet marketing campaign may also depend upon building high quality web pages to engage and persuade, setting up analytics programs to enable site owners to measure results, and improving a site's conversion rate. In November 2015, Google released a full 160 page version of its Search Quality Rating Guidelines to the public, which now shows a shift in their focus towards "usefulness" and mobile search. In recent years the mobile market has exploded, overtaking the use of desktops as shown in by StatCounter in October 2016 where they analysed 2.5 million websites and 51.3% of the pages were loaded by a mobile device . Google has been one of the companies that have utilised the popularity of mobile usage by encouraging websites to use their Google Search Console, the Mobile-Friendly Test, which allows companies to measure up their website to the search engine results and how user-friendly it is.
Quick question. Do you ever click on the paid results when you conduct a search? It turns out, most users don’t. People typically bypass paid results and click on the top organic results. I get it. They’re looking for the most relevant and trustworthy answers to their problems. A top result that appears to be bought doesn’t appeal to them as much as an organic result. That’s where the credibility factor comes into play. It’s why 75% of clicks are organic.
Google doesn't always include a whole paragraph of text in the Featured Snippet. If you add "Step 1," "Step 2," "Step 3," etc. to the start of each HTML heading within your content (for example, within your H2 tags), Google will sometimes just list out your headings within the Featured Snippet. I've started to see this happen more and more in keywords beginning with "how to".
Immediate results. Businesses want instant gratification, and that’s completely understandable. While there are no long term benefits to PPC, you will see immediate results – as soon as your ads are approved, they will begin to appear in search engine results. As long as you set up your ad campaign correctly, you can have traffic flowing to your website that same day.
Sometimes considered to be a part of SEM, social media sites like Twitter, YouTube, Facebook, and Delicious have search fields and also pass authority to sites through links. Making sure your content and links are placed (where necessary) on these social media sites can increase your influence in user search engine queries. SMM is a rapidly growing area of Internet marketing but to discuss it further is beyond the scope of this Guide.
Lynn, you have one of the best sites for affiliate marketing that I've ever seen. Just read your interview with Rosalind Gardner and found some interesting nuggets. Marketers should note the intuitive and spontaneous way you approached a niche and keywords. This is usually where "paralysis analysis" begins … some spend weeks with keyword and research tools until there is no "creative energy" left to build the site.
An ideal keyword has high monthly searches and a relatively low keyword difficulty. Once you find some keywords that make sense for your business, have a relatively high search volume and a relatively low keyword difficulty, it’s time to research the competition. However, you’ll first want to understand how local searches affect organic search engine optimization.
What if I read anymore information my brain will explode--so where do I go if I supply all the content, but am too lazy to read all of this. Who can I pay to run with this?--(Also-I know enough to do all the grunt work-just need some direction) I have a really fun project/marketing challenge, a moderate amount of coins, and other than today-usually a ton of commitment. http://bdehaven.com
Secure (https) to non-secure sites (http): Since Google began emphasizing the importance of having a secure site, more websites are securely hosted, as indicated by the “https” in their URLs. Per the security protocol, however, any traffic going from a secure site to a non-secure site will not pass referral information. For this issue, you can correct by updating your site to be secure through a third-party SSL certificate.