While there are several HTML tagging techniques that improve a page’s Google SEO results, creating relevant page content is still the best way to rank high. A big part of content creation is your use of targeted keywords. You should include important keywords in your first 50 words, since early placement can be a signal of relevance. And while you should never repeat keywords too often at the expense of good writing, you should repeat keywords in your content two or three times for short pages and four to six times for longer pages. Also, you may wish to use some keyword variation in your content such as splitting keywords up as this could potentially improve your ranking.
Craft or improve your email marketing strategy. Consider implementing Calls to Action that engage your readership in immediate ways. This works whether you’re selling a product, hosting an event, or delivering new content for your subscribers to enjoy. Set time aside to regularly draft emails–consider making a goal to write a set number of email drafts per week.
That’s not to say that there isn’t the same kind of competitive intelligence where SEO is concerned. In fact, I’m a big fan of analyzing your competitor’s SEO landscape. You can check what keywords they’re targeting and their sources of referral traffic to strengthen your strategy. But the bottom line is this: Your competitors can’t steal your content. The experience that you provide to users is unique to you.The more organic traffic you have, the more currency you have in the online space.
However, while bidding $1,000 on every keyword and ranking #1 for every relevant search sounds nice in theory, most businesses have to play a balancing game between ranking higher and paying too much for clicks. After all, if it costs $17.56 to rank in position #1, but you can only afford to pay $5.00 per click, bidding $1,000 on a keyword to guarantee yourself the #1 position would be a great way to bid yourself out of business.
Well, yes and no. Sure, you can get hit with an algorithm change or penalty that destroys all your traffic. However, if you have good people who know what they are doing, this is not likely to happen, and if it does, it is easy (in most cases) to get your visits back. Panda and Penguin are another story, but if you get hit by those it is typically not accidental.