SEO techniques can be classified into two broad categories: techniques that search engine companies recommend as part of good design ("white hat"), and those techniques of which search engines do not approve ("black hat"). The search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO.[49] White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.[50]
There is absolutely no reason why your on-page optimization should not be perfect. It can mean the different between your website showing up on page three of the search results and your website being the top listing. We encounter so many local businesses that simply ignore their on-page optimization (or the prior SEO company didn’t optimize correctly).

And finally, set aside a little bit of budget for potentially doing some paid advertising on LinkedIn, whether that’s in the form of promoted posts, LinkedIn ads, this can be a really great way to kind of amplify your organic social strategy, and get people going to events, and getting specific registrations that you’re looking for. This is a great way to be able to target those individuals, especially with all the advanced targeting features that the LinkedIn paid ads offer.

This refers to your ability to rank for certain keywords. For instance, say you sell shoes online, you will need to optimize your site, backlinks, website speed and much more so that you can “rank” high for certain keywords that are highly relevant to your business. Relevant keywords may include “buy shoes,” “shoe sale,” “where to buy shoes,” and so on. Once you can rank high (top page) for these keywords, you will enjoy an increase in traffic and business as a result.
Apart from the above mentioned factors, analyzing your competitors’ social strategy, the industry your business falls into, and individual social platforms will also help you in deciding the right social strategy. For instance, last year Facebook reduced the exposure of organic content, so for exponential results on Facebook a brand must go for paid ads.
More eyes on your website are all well and good, but if you can’t get them to interact, you lose. Engagement is what’s going to facilitate the conversion that you want. When users become invested in your content, they keep coming back, and they become the fuel for your sales funnels. So what is a “rich content experience?” Here’s what I recommend. Be intentional.  Most people pump out content because they heard it’s the right thing to do. No rhyme. No reason. That’s a mistake. Every piece of content should serve a goal.

Billions of people search the web every day. Search engine marketing (SEM for short) is how you can get your ads in front of these future customers where it counts: in premium spots on the first page of search results. You set your own budget and are charged only when your ad is clicked. This makes SEM an affordable way to reach more customers for businesses of all sizes — including yours.

Companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients.[15] Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban.[16] Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.[17]
As pointed out, they are certainly not the same, but it might not be a bad idea to track and report on the direct traffic. If there has been outreach done and the company is mentioned in print with a URL, direct traffic (along with some search traffic on the URL or business name itself) is likely to go up. If your email newsletters are not tagged, they're likely to show up under direct traffic. Depending on your role, some of what you do under the greater SEO/inbound marketing role can show up under the direct traffic.
I'm having a problem that I suspect many marketers share. Quite simply … SEO or just buy the traffic. I noticed that you switched to SEO because you like the passive income component. But when I consider ALL the work and ongoing moving parts to SEO .. visions of the hamster on a treadmill appear in place of couch potato cash. Have you noticed that there is always something new to do … now it's Google+ ect. and "more to do" is surly on it's way. It's reached the point where it's mind numbing.
In 1998, two graduate students at Stanford University, Larry Page and Sergey Brin, developed "Backrub", a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.[21] PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random web surfer.
Clients turn to search engines because they really need a product or service. They have already created a need; it only remains to find a company that suits their interests. It is a medium that can easily encourage conversion, if the company offers what the customer is looking for; the visit will result in action by the customer, either a direct purchase, request for a quote, or more information for a later purchase.

Google is currently been inundated with reconsideration requests from webmasters all over the world. On public holidays the Search Quality teams do not look at reconsideration requests. See below analysis. From my experience it can take anywhere from 15-30+ days for Google to respond to reconsideration requests; during peak periods it can even take longer.


Very interesting video! In my case I am faced with the problem that my company supplies tools throughout my country, but I see that we have only a very good local SEO positioning, I do not know how to tell Google that my company is interested in appearing in the results of the whole country, not only in my neighborhood :-( !! ... sorry for my poor English.
Today, organic marketing does not exist in Social Media and in SEO. Even if you somehow manage to rank first on the search results for a specific word, how many resources did it take you? how many resources will it take you to maintain this ranking against eager competitors? your time is money, and many businesses spend way too much time trying to rank for keywords or trying to grow their social media page organically.
Companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients.[15] Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban.[16] Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.[17]

According to a Google study, paid search ads with an accompanying organic search result only occur 19% of the time, on average. Nine percent of the time a search ad shows with an organic ad in the top rank. What is surprising to many of us is the growth in incremental clicks when they appear together. Even the first organic ranking can benefit from an accompanying ad. Google’s results showed that 50% of ad clicks did not replace the clicks on the first organic search listing when the ads didn’t appear. The study found that 82% of ad clicks are incremental when the associated organic result is ranked between 2 and 4, and 96% of clicks are incremental when the brand’s organic result was 5 or below.
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Google claims their users click (organic) search results more often than ads, essentially rebutting the research cited above. A 2012 Google study found that 81% of ad impressions and 66% of ad clicks happen when there is no associated organic search result on the first page.[2] Research has shown that searchers may have a bias against ads, unless the ads are relevant to the searcher's need or intent [3]
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