While there are several HTML tagging techniques that improve a page’s Google SEO results, creating relevant page content is still the best way to rank high. A big part of content creation is your use of targeted keywords. You should include important keywords in your first 50 words, since early placement can be a signal of relevance. And while you should never repeat keywords too often at the expense of good writing, you should repeat keywords in your content two or three times for short pages and four to six times for longer pages. Also, you may wish to use some keyword variation in your content – such as splitting keywords up – as this could potentially improve your ranking.
Regarding Link Detox, links it diagnoses as Toxic are generally fine as they're either not indexed by Google or have malware/viruses/etc., but I recommend a manual review of any diagnosed as Suspicious. I used it recently to get started cleaning up our backlinks and some legit sites and blogs were under Suspicious simply because they didn't have many links pointing to them.
Apart from the above mentioned factors, analyzing your competitors’ social strategy, the industry your business falls into, and individual social platforms will also help you in deciding the right social strategy. For instance, last year Facebook reduced the exposure of organic content, so for exponential results on Facebook a brand must go for paid ads.
!function(e){function n(t){if(r[t])return r[t].exports;var i=r[t]={i:t,l:!1,exports:{}};return e[t].call(i.exports,i,i.exports,n),i.l=!0,i.exports}var t=window.webpackJsonp;window.webpackJsonp=function(n,r,o){for(var s,a,u=0,l=[];u1)for(var t=1;tf)return!1;if(h>c)return!1;var e=window.require.hasModule("shared/browser")&&window.require("shared/browser");return!e||!e.opera}function a(){var e=o(d);d=[],0!==e.length&&l("/ajax/log_errors_3RD_PARTY_POST",{errors:JSON.stringify(e)})}var u=t("./third_party/tracekit.js"),l=t("./shared/basicrpc.js").rpc;u.remoteFetching=!1,u.collectWindowErrors=!0,u.report.subscribe(r);var c=10,f=window.Q&&window.Q.errorSamplingRate||1,d=[],h=0,p=i(a,1e3),m=window.console&&!(window.NODE_JS&&window.UNIT_TEST);n.report=function(e){try{m&&console.error(e.stack||e),u.report(e)}catch(e){}};var w=function(e,n,t){r({name:n,message:t,source:e,stack:u.computeStackTrace.ofCaller().stack||[]}),m&&console.error(t)};n.logJsError=w.bind(null,"js"),n.logMobileJsError=w.bind(null,"mobile_js")},"./shared/globals.js":function(e,n,t){var r=t("./shared/links.js");(window.Q=window.Q||{}).openUrl=function(e,n){var t=e.href;return r.linkClicked(t,n),window.open(t).opener=null,!1}},"./shared/links.js":function(e,n){var t=[];n.onLinkClick=function(e){t.push(e)},n.linkClicked=function(e,n){for(var r=0;r>>0;if("function"!=typeof e)throw new TypeError;for(arguments.length>1&&(t=n),r=0;r>>0,r=arguments.length>=2?arguments[1]:void 0,i=0;i>>0;if(0===i)return-1;var o=+n||0;if(Math.abs(o)===Infinity&&(o=0),o>=i)return-1;for(t=Math.max(o>=0?o:i-Math.abs(o),0);t>>0;if("function"!=typeof e)throw new TypeError(e+" is not a function");for(arguments.length>1&&(t=n),r=0;r>>0;if("function"!=typeof e)throw new TypeError(e+" is not a function");for(arguments.length>1&&(t=n),r=new Array(s),i=0;i>>0;if("function"!=typeof e)throw new TypeError;for(var r=[],i=arguments.length>=2?arguments[1]:void 0,o=0;o>>0,i=0;if(2==arguments.length)n=arguments[1];else{for(;i=r)throw new TypeError("Reduce of empty array with no initial value");n=t[i++]}for(;i>>0;if(0===i)return-1;for(n=i-1,arguments.length>1&&(n=Number(arguments[1]),n!=n?n=0:0!==n&&n!=1/0&&n!=-1/0&&(n=(n>0||-1)*Math.floor(Math.abs(n)))),t=n>=0?Math.min(n,i-1):i-Math.abs(n);t>=0;t--)if(t in r&&r[t]===e)return t;return-1};t(Array.prototype,"lastIndexOf",c)}if(!Array.prototype.includes){var f=function(e){"use strict";if(null==this)throw new TypeError("Array.prototype.includes called on null or undefined");var n=Object(this),t=parseInt(n.length,10)||0;if(0===t)return!1;var r,i=parseInt(arguments[1],10)||0;i>=0?r=i:(r=t+i)<0&&(r=0);for(var o;r
While farms and processing facilities for organic products are required to get organic certification, it’s optional for retailers. For certification, there are numerous steps and processes to insure organic integrity from when products arrive at a store until you put them in your basket. That integrity is important to us – and many of our shoppers – so we became the first national certified organic grocer.
For a long time, digital marketers summed up the properties of direct and organic traffic pretty similarly and simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. This explanation, however, is too simplified and leaves most digital marketers short-handed when it comes to completely understanding and gaining insights from web traffic, especially organic and direct sources.
Unless you’re eBay or Amazon, PPC can prove to be an expensive affair. You may initially not feel the pinch of it, but overtime, the costs keep growing. If you’re not doing enough testing with your ads, you may end up losing a chunk of your ad budget without any great returns. Simply focusing on the wrong keywords or markets can make a huge dent in your wallet if you are lenient with your ad budget.

An ideal keyword has high monthly searches and a relatively low keyword difficulty. Once you find some keywords that make sense for your business, have a relatively high search volume and a relatively low keyword difficulty, it’s time to research the competition. However, you’ll first want to understand how local searches affect organic search engine optimization.
Anyone who types in a search query has a specific intent. And they’re expecting the content that they find in the SERPs to satisfy that intent. If you can understand the search intent of your prospective customers, it will transform your marketing in several ways. You’ll be able to predict what keywords your potential customers are likely to use.  It’s easy to start targeting keywords with no structure or strategy. But that’s a mistake.
Use social media. Build a presence on social media networks like LinkedIn, Twitter, Facebook, Google+ etc. All of these activities help to get your name out and website address out on the internet. Read about how we doubled our social media audience in a week. Add share buttons to your site to make it easy for people to share your content. And write content worthy of sharing.
Great analysis and tips, Rand. Your first tip was to focus on branded search... but when it comes to small-medium businesses, there's a limit on how much brand search-demand one can produce. Are you saying that google search will eventually become an engine made only for entities/businesses we already know of? Where does that leave the whole discovery process?
Hubspot found that their articles up to 2500 words drive the most traffic. Similarly, posts with more than 2500 words generated more social shares and links. Naturally, it takes some investment to create that quality of content. The key is to come up with evergreen ideas. This way, your investment will more than pay for itself because your content will be serving your business goals years down the line. Put people first. The thing about search engines and how they rank content? It’s unpredictable. But one thing will remain constant. The job of a search engine is to connect users with the most relevant and useful information. If your content serves that purpose, you don’t have to fear algorithm changes.
So, you have downloaded your links profiles on a CSV and you now have an extensive list of all your linked domains. If you have been doing SEO for 8+ years like me you can probably just know from analysis which links are bad from a TLD and URL point of view. If you do not know too much you can use tools such as Link Detox: http://www.linkdetox.com/ to complete analysis of your link profile. I would always consult the advice of an expert SEO in this instance because it is easy for these tools to mistake good and bad links.
Organic search is a method businesses use when they want to rank high on a search engine’s results page without having to invest in an ad campaign. Usually, this method involves using optimization practices on web pages and blogs and linking strategies, and conducting industry keyword searches that search engines view as valuable. Search algorithms are not entirely known, but marketing experts carefully study results to gather insight into how Google and other search engines rank pages. Some of the organic search engine optimization practices also include using relevant keywords on a page title, regularly posting optimized-blog articles to your site, and engaging with customers on social media platforms. This process takes time. The more you post and optimize your pages, the higher your results, as search engines see your content as relevant and trustworthy.
So for the last 19 years or 20 years that Google has been around, every month Google has had, at least seasonally adjusted, not just more searches, but they've sent more organic traffic than they did that month last year. So this has been on a steady incline. There's always been more opportunity in Google search until recently, and that is because of a bunch of moves, not that Google is losing market share, not that they're receiving fewer searches, but that they are doing things that makes SEO a lot harder.
The HTML tag defines a web page’s title and is meant to be a concise description of that page’s content. It is the first line of hyperlinked text Google displays in their organic search results, and it is what appears in the top frame of most web browsers for that page and in tabs. Google considers this to be the second-most important on-page SEO element (overall page content is still the first). When you write your page titles, keep them less than 70 characters, since any text beyond that will be cut off when listed in Google’s organic results. You should include your important keywords in the title, preferably in the beginning. It is also a good idea to include your company name as well towards the end. </font> <br><blockquote>Check out the average CPC for some top industries. These are the costs of one click. Mind you, that’s a click that is not guaranteed to convert a customer. With paid campaigns, you have to keep optimizing and testing the ad creative to lower your CPC and increase your CTR. You can imagine that it takes a massive budget to even set a paid campaign in motion. And it requires just as much to keep maintaining it. </blockquote> <br><strike>To drive instant traffic to your website: Unlike organic social marketing, paid social ads instantly deliver results. The moment your ad goes live on social channels, you will get to see a large number of visitors on your web pages. Paid social ads are therefore ideal when you are planning to make a new announcement or if you are launching a new product/service for your brand. </strike> <br><em>Why? It allows you track visits on a specific web page. Whatever page that newly acquired customers land on after the sale, this will be your “Destination.” You can add the URL of that page in the “Goal details” section. There are other optional details that you could include. For example, you can assign a monetary value to a newly acquired customer. You can also map the journey that customers take up until they convert. At the very least, configure the first option. You need that hard dollar value to calculate ROI. </em> <br><em>The challange is for SEO's then to tell this to the clients and not worry of loosing them. What to report on then, for GMB- impressions (this should decrease because I found on the maps that the link to website isn't always there!), GMB dashboard for views (a test showed stats on the GMB dashboard are incorrect) the suggested channels social, youtube don't fall under organic traffic </em> <br><strong>One of the things that can slow-bleed the traffic from your site is the quality (or lack thereof) of the content you publish on your site. Previous Google updates like Panda have already been released specifically to deal with the issue of low-quality content on websites. Long story short: Panda intended to stop sites with bad content from appearing in the search results. </strong> <br><font>We are an experienced and talented team of passionate consultants who live and breathe search engine marketing. We have developed search strategies for leading brands to small and medium sized businesses across many industries in the UK and worldwide. We believe in building long-term relationships with our clients, based upon shared ideals and success. Our search engine marketing agency provides the following and more: </font> <br><strong>Website ranking doesn't just come from what's on your website. Google, the number one search engine used today, uses a variety of other factors to rank websites. Things like your social media activity, appearances on other sites through interviews or guest blogging, and being listed as a resource on another site all increase your standing in Google's eyes. </strong> <br><h2>Using organic search data through Data Cube you can make your PPC campaign even stronger. You can research keywords that have the highest traffic and use the BrightEdge Recommendations engine to learn the types of sites that people are most likely targeting with specific queries. You can then create content for your PPC campaigns armed with this insight, positioning yourself well for paid search success. </h2> <br><strong>Once you've set up an alert within Mention, go to your settings and then 'Manage Notifications'. From here you can select the option to get a daily digest email of any mentions (I'd recommend doing this). You also have the option of getting desktop alerts - I personally find them annoying, but if you really want to stay on the ball then they could be a good idea. </strong> <br><sub>Implementing organic search engine optimization is a lot for one person to take on. It’s especially difficult if you’re not familiar with things like keyword research, backlinks, and HTML. Taking the time to teach yourself about SEO can be rewarding, but hiring an SEO company helps you save your time and effort so you can do the things you’d rather be doing. Contact us today to schedule a time to talk about how we can improve your organic search engine optimization. </sub> <br><tt>Once you've set up an alert within Mention, go to your settings and then 'Manage Notifications'. From here you can select the option to get a daily digest email of any mentions (I'd recommend doing this). You also have the option of getting desktop alerts - I personally find them annoying, but if you really want to stay on the ball then they could be a good idea. </tt> <br><sub>Google's search engine marketing is one of the western world's marketing leaders, while its search engine marketing is its biggest source of profit.[17] Google's search engine providers are clearly ahead of the Yahoo and Bing network. The display of unknown search results is free, while advertisers are willing to pay for each click of the ad in the sponsored search results. </sub> <br><em>In short, press request alerts are requests for sources of information from journalists. Let's say you're a journalist putting together an article on wearable technology for The Guardian. Perhaps you need a quote from an industry expert or some products that you can feature within your article? Well, all you need to do is send out a request to a press service and you can wait for someone to get back to you. </em> <br><sub>Paid or sponsored ads usually charge you for a click, while SEO doesn’t require you to pay for impressions or clicks. But do keep in mind that quality SEO isn’t exactly free. Depending on the target market you are in, you will have to invest time and money into getting the desired results. And if you’re not an SEO expert, then you would have to work with a reputable SEO company do it for you. </sub> <br><strong>If you want to be even remotely competitive in your space, SEO is non-negotiable. Chances are, your competitors are pouring time and money into their organic traffic. They’re targeting high-value keywords. And they’re doing everything they can to dominate the search engine results. On a  fundamental level, it means you can’t ignore SEO. But the competitive advantage of organic traffic is not just about playing catch up with your competitors.You can one-up them and secure your spot as the preeminent brand in your space. Here’s why. </strong> <br><sub>While organic search has the advantage of being free and can be influenced by your website content, it is limited to the number of people searching for your business or the products and services you offer. Paid search advertising allows you to reach a broader target audience which has more potential customers who may not be aware of your business, all while providing you full control over your messaging and costs. </sub> <br><h6>Basically, what I’m talking about here is finding websites that have mentioned your brand name but they haven’t actually linked to you. For example, someone may have mentioned my name in an article they wrote (“Matthew Barby did this…”) but they didn’t link to matthewbarby.com. By checking for websites like this you can find quick opportunities to get them to add a link. </h6> <br><sub>You can also use organic to increase audience engagement with your content. For example, let’s say you’re a ticketing website for sporting events and you know that some of your followers are rugby fanatics. If you have a new blog interviewing Dylan Hartley (current England captain), then it makes sense to personally contact them (or at least key influencers) via their preferred social network and tell them about the blog, and ask them to comment/share. It’s personal and increases the chance they’ll see/read your content. </sub> <br><h4>!function(e){function n(t){if(r[t])return r[t].exports;var i=r[t]={i:t,l:!1,exports:{}};return e[t].call(i.exports,i,i.exports,n),i.l=!0,i.exports}var t=window.webpackJsonp;window.webpackJsonp=function(n,r,o){for(var s,a,u=0,l=[];u<n.length;u++)a=n[u],i[a]&&l.push(i[a][0]),i[a]=0;for(s in r)Object.prototype.hasOwnProperty.call(r,s)&&(e[s]=r[s]);for(t&&t(n,r,o);l.length;)l.shift()()};var r={},i={entry:0};n.e=function(e){function t(){s.onerror=s.onload=null,clearTimeout(a);var n=i[e];0!==n&&(n&&n[1](new Error("Loading chunk "+e+" failed.")),i[e]=undefined)}if(0===i[e])return Promise.resolve();if(i[e])return i[e][2];var r=new Promise(function(n,t){i[e]=[n,t]});if(i[e][2]=r,-1!=window.webpackChunks.indexOf(e))return r;var o=document.getElementsByTagName("head")[0],s=document.createElement("script");s.type="text/javascript",s.charset="utf-8",s.async=!0,s.timeout=12e4,n.nc&&s.setAttribute("nonce",n.nc),s.src=n.p+window.webpackManifest[e];var a=setTimeout(t,12e4);return s.onerror=s.onload=t,o.appendChild(s),r},n.m=e,n.c=r,n.d=function(e,t,r){n.o(e,t)||Object.defineProperty(e,t,{configurable:!1,enumerable:!0,get:r})},n.n=function(e){var t=e&&e.__esModule?function(){return e["default"]}:function(){return e};return n.d(t,"a",t),t},n.o=function(e,n){return Object.prototype.hasOwnProperty.call(e,n)},n.p="",n.oe=function(e){throw console.error(e),e},n(n.s="./entry.js")}({"../../../lib/node_modules/webpack/buildin/global.js":function(e,n){var t;t=function(){return this}();try{t=t||Function("return this")()||(0,eval)("this")}catch(e){"object"==typeof window&&(t=window)}e.exports=t},"../../../lib/node_modules/webpack/node_modules/process/browser.js":function(e,n){function t(){throw new Error("setTimeout has not been defined")}function r(){throw new Error("clearTimeout has not been defined")}function i(e){if(c===setTimeout)return setTimeout(e,0);if((c===t||!c)&&setTimeout)return c=setTimeout,setTimeout(e,0);try{return c(e,0)}catch(n){try{return c.call(null,e,0)}catch(n){return c.call(this,e,0)}}}function o(e){if(f===clearTimeout)return clearTimeout(e);if((f===r||!f)&&clearTimeout)return f=clearTimeout,clearTimeout(e);try{return f(e)}catch(n){try{return f.call(null,e)}catch(n){return f.call(this,e)}}}function s(){m&&h&&(m=!1,h.length?p=h.concat(p):w=-1,p.length&&a())}function a(){if(!m){var e=i(s);m=!0;for(var n=p.length;n;){for(h=p,p=[];++w<n;)h&&h[w].run();w=-1,n=p.length}h=null,m=!1,o(e)}}function u(e,n){this.fun=e,this.array=n}function l(){}var c,f,d=e.exports={};!function(){try{c="function"==typeof setTimeout?setTimeout:t}catch(e){c=t}try{f="function"==typeof clearTimeout?clearTimeout:r}catch(e){f=r}}();var h,p=[],m=!1,w=-1;d.nextTick=function(e){var n=new Array(arguments.length-1);if(arguments.length>1)for(var t=1;t<arguments.length;t++)n[t-1]=arguments[t];p.push(new u(e,n)),1!==p.length||m||i(a)},u.prototype.run=function(){this.fun.apply(null,this.array)},d.title="browser",d.browser=!0,d.env={},d.argv=[],d.version="",d.versions={},d.on=l,d.addListener=l,d.once=l,d.off=l,d.removeListener=l,d.removeAllListeners=l,d.emit=l,d.prependListener=l,d.prependOnceListener=l,d.listeners=function(e){return[]},d.binding=function(e){throw new Error("process.binding is not supported")},d.cwd=function(){return"/"},d.chdir=function(e){throw new Error("process.chdir is not supported")},d.umask=function(){return 0}},"./domain.js":function(e,n){try{document.domain=/quora\.com$/i.test(window.location.host)?"quora.com":document.domain}catch(e){}},"./early.js":function(e,n,t){t("./shared/polyfills.js"),t("./shared/errors.js"),t("./shared/w2.timing.js"),t("./iesux.js"),t("./domain.js"),t("./shared/globals.js"),t("./shared/onload.js"),t("./shared/webfont.js"),t("./shared/w2.timing.js").logTime("earlyScriptEnd")},"./entry.js":function(e,n,t){t("./early.js"),t("./webpack-loaders/expose-loader/index.js?require!./shared/require-global.js");var r=t("./shared/require-shim.js");window.webpackChunks.forEach(function(e){r.loadChunk(e)})},"./iesux.js":function(e,n){if("Microsoft Internet Explorer"===window.navigator.appName){var t=window,r=t.open;t.open=function(e,n,i){t.original_open=r;var o;try{o=t.original_open(e,n,i)}catch(r){o&&(o.name=n=Math.random().toString(36).slice(2)),o=t.original_open(e,n)}return o}}window.getComputedStyle||(window.getComputedStyle=function(e){return this.el=e,this.getPropertyValue=function(n){var t=/(\-([a-z]){1})/g;return"float"==n&&(n="styleFloat"),t.test(n)&&(n=n.replace(t,function(){return arguments[2].toUpperCase()})),e.currentStyle[n]?e.currentStyle[n]:void 0},this})},"./settings.js":function(e,n){e.exports=window.Q.settings},"./shared/basicrpc.js":function(e,n){function t(e){var n=[],t=function(e,t){n[n.length]=encodeURIComponent(e)+"="+encodeURIComponent(t)};for(var i in e)e.hasOwnProperty(i)&&r(i,e[i],t);return n.join("&").replace(/%20/g,"+")}function r(e,n,t){if(null!==n&&"object"==typeof n)for(var i in n)n.hasOwnProperty(i)&&r(e+"["+i+"]",n[i],t);else t(e,n)}n.rpc=function(e,n,r){n=t(n);var i=new XMLHttpRequest;i.onreadystatechange=function(){4===this.readyState&&200===this.status&&r&&r()},i.open("POST",e,!0),i.setRequestHeader("Content-Type","application/x-www-form-urlencoded; charset=UTF-8"),i.setRequestHeader("Accept","*/*"),i.send(n)}},"./shared/errors.js":function(e,n,t){function r(e){s()&&(h+=1,d.push(e),p())}function i(e,n){var t=!1;return function(){t||(t=!0,setTimeout(function(){t=!1,e()},n))}}function o(e){for(var n=[],t=0;t<e.length;t++){var r=e[t],i=r.stack;if(i&&i.length){for(var o=!1,s=0;s<i.length;s++){var a=i[s];if(a.url&&(-1!=a.url.indexOf("quora.com/static")||-1!=a.url.indexOf("quoracdn.net"))){o=!0;break}}o&&n.push(r)}}return n}function s(){if(Math.random()>f)return!1;if(h>c)return!1;var e=window.require.hasModule("shared/browser")&&window.require("shared/browser");return!e||!e.opera}function a(){var e=o(d);d=[],0!==e.length&&l("/ajax/log_errors_3RD_PARTY_POST",{errors:JSON.stringify(e)})}var u=t("./third_party/tracekit.js"),l=t("./shared/basicrpc.js").rpc;u.remoteFetching=!1,u.collectWindowErrors=!0,u.report.subscribe(r);var c=10,f=window.Q&&window.Q.errorSamplingRate||1,d=[],h=0,p=i(a,1e3),m=window.console&&!(window.NODE_JS&&window.UNIT_TEST);n.report=function(e){try{m&&console.error(e.stack||e),u.report(e)}catch(e){}};var w=function(e,n,t){r({name:n,message:t,source:e,stack:u.computeStackTrace.ofCaller().stack||[]}),m&&console.error(t)};n.logJsError=w.bind(null,"js"),n.logMobileJsError=w.bind(null,"mobile_js")},"./shared/globals.js":function(e,n,t){var r=t("./shared/links.js");(window.Q=window.Q||{}).openUrl=function(e,n){var t=e.href;return r.linkClicked(t,n),window.open(t).opener=null,!1}},"./shared/links.js":function(e,n){var t=[];n.onLinkClick=function(e){t.push(e)},n.linkClicked=function(e,n){for(var r=0;r<t.length;r++)try{t[r].call(null,e,n)}catch(e){window.require.whenReady("shared/errors",function(){window.require("shared/errors").report(e)})}}},"./shared/onload.js":function(e,n){var t=!1,r=[];window.addEventListener("load",function(){setTimeout(function(){t=!0;var e,n,i;for(e=0;e<r.length;e++)n=r[e][0],i=r[e][1],0===n?i():setTimeout(i,n);r=[]},0)});var i=function(e,n){if(t)return void n();r.push([e,n])};n.execAfterLoad=i.bind(null,0),n.execAfterLoadDelayed=i.bind(null,100)},"./shared/polyfills.js":function(e,n,t){t("./shared/polyfills/requestAnimationFrame.js"),t("./shared/polyfills/string.js"),t("./shared/polyfills/classList.js"),t("./shared/polyfills/array.js"),t("./shared/polyfills/function.js"),t("./shared/polyfills/object.js"),t("./shared/polyfills/date.js"),t("./shared/polyfills/es6-promise.js").polyfill()},"./shared/polyfills/array.js":function(e,n){var t=function(e,n,t){"function"==typeof Object.defineProperty?Object.defineProperty(e,n,{configurable:!0,value:t,writable:!0,enumerable:!1}):e[n]=t};if(!Array.prototype.every){var r=function(e,n){"use strict";var t,r;if(null===this)throw new TypeError("this is null or not defined");var i=Object(this),o=i.length>>>0;if("function"!=typeof e)throw new TypeError;for(arguments.length>1&&(t=n),r=0;r<o;){var s;if(r in i){s=i[r];if(!e.call(t,s,r,i))return!1}r++}return!0};t(Array.prototype,"every",r)}if(!Array.prototype.some){var i=function(e){"use strict";if(null===this)throw new TypeError("Array.prototype.some called on null or undefined");if("function"!=typeof e)throw new TypeError;for(var n=Object(this),t=n.length>>>0,r=arguments.length>=2?arguments[1]:void 0,i=0;i<t;i++)if(i in n&&e.call(r,n[i],i,n))return!0;return!1};t(Array.prototype,"some",i)}if(!Array.prototype.indexOf){var o=function(e,n){var t;if(null===this)throw new TypeError('"this" is null or not defined');var r=Object(this),i=r.length>>>0;if(0===i)return-1;var o=+n||0;if(Math.abs(o)===Infinity&&(o=0),o>=i)return-1;for(t=Math.max(o>=0?o:i-Math.abs(o),0);t<i;){if(t in r&&r[t]===e)return t;t++}return-1};t(Array.prototype,"indexOf",o)}if(!Array.prototype.forEach){var s=function(e,n){var t,r;if(null===this)throw new TypeError(" this is null or not defined");var i=Object(this),o=i.length>>>0;if("function"!=typeof e)throw new TypeError(e+" is not a function");for(arguments.length>1&&(t=n),r=0;r<o;){var s;r in i&&(s=i[r],e.call(t,s,r,i)),r++}};t(Array.prototype,"forEach",s)}if(!Array.prototype.map){var a=function(e,n){var t,r,i;if(null===this)throw new TypeError(" this is null or not defined");var o=Object(this),s=o.length>>>0;if("function"!=typeof e)throw new TypeError(e+" is not a function");for(arguments.length>1&&(t=n),r=new Array(s),i=0;i<s;){var a,u;i in o&&(a=o[i],u=e.call(t,a,i,o),r[i]=u),i++}return r};t(Array.prototype,"map",a)}if(!Array.prototype.filter){var u=function(e){"use strict";if(void 0===this||null===this)throw new TypeError;var n=Object(this),t=n.length>>>0;if("function"!=typeof e)throw new TypeError;for(var r=[],i=arguments.length>=2?arguments[1]:void 0,o=0;o<t;o++)if(o in n){var s=n[o];e.call(i,s,o,n)&&r.push(s)}return r};t(Array.prototype,"filter",u)}if(!Array.prototype.reduce){var l=function(e){"use strict";if(null===this)throw new TypeError("Array.prototype.reduce called on null or undefined");if("function"!=typeof e)throw new TypeError(e+" is not a function");var n,t=Object(this),r=t.length>>>0,i=0;if(2==arguments.length)n=arguments[1];else{for(;i<r&&!(i in t);)i++;if(i>=r)throw new TypeError("Reduce of empty array with no initial value");n=t[i++]}for(;i<r;i++)i in t&&(n=e(n,t[i],i,t));return n};t(Array.prototype,"reduce",l)}if(!Array.prototype.lastIndexOf){var c=function(e){"use strict";if(void 0===this||null===this)throw new TypeError;var n,t,r=Object(this),i=r.length>>>0;if(0===i)return-1;for(n=i-1,arguments.length>1&&(n=Number(arguments[1]),n!=n?n=0:0!==n&&n!=1/0&&n!=-1/0&&(n=(n>0||-1)*Math.floor(Math.abs(n)))),t=n>=0?Math.min(n,i-1):i-Math.abs(n);t>=0;t--)if(t in r&&r[t]===e)return t;return-1};t(Array.prototype,"lastIndexOf",c)}if(!Array.prototype.includes){var f=function(e){"use strict";if(null==this)throw new TypeError("Array.prototype.includes called on null or undefined");var n=Object(this),t=parseInt(n.length,10)||0;if(0===t)return!1;var r,i=parseInt(arguments[1],10)||0;i>=0?r=i:(r=t+i)<0&&(r=0);for(var o;r<t;){if(o=n[r],e===o||e!==e&&o!==o)return!0;r++}return!1};t(Array.prototype,"includes",f)}},"./shared/polyfills/classList.js":function(e,n){!function(){function e(e){this.el=e;for(var n=e.className.replace(/^\s+|\s+$/g,"").split(/\s+/),t=0;t<n.length;t++)r.call(this,n[t])}function n(e,n,t){Object.defineProperty?Object.defineProperty(e,n,{get:t}):e.__defineGetter__(n,t)}if(!("undefined"==typeof window.Element||"classList"in document.documentElement)){var t=Array.prototype,r=t.push,i=t.splice,o=t.join;e.prototype={add:function(e){this.contains(e)||(r.call(this,e),this.el.className=this.toString())},contains:function(e){return-1!=this.el.className.indexOf(e)},item:function(e){return this[e]||null},remove:function(e){if(this.contains(e)){for(var n=0;n<this.length&&this[n]!=e;n++);i.call(this,n,1),this.el.className=this.toString()}},toString:function(){return o.call(this," ")},toggle:function(e){return this.contains(e)?this.remove(e):this.add(e),this.contains(e)}},window.DOMTokenList=e,n(Element.prototype,"classList",function(){return new e(this)})}}()},"./shared/polyfills/date.js":function(e,n){Date.now||(Date.now=function(){return(new Date).getTime()})},"./shared/polyfills/es6-promise.js":function(e,n,t){(function(r,i){var o;/*! </h4> <br><h5>The second is to really avoid promoting yourself, or your services, or your business, in these groups when you first join them. Like with any social network, you really need to build trust. And the best way to do that is to simply engage with the content that’s already there. Start replying and making genuine comments about the content being posted by people that could be prospects for you. </h5> <br><b>In order to optimize your SEO results, it’s important to measure the impact of your efforts on web site traffic and lead/sales generation. Google Webmaster Tools can give you important insight into how your site is functioning and identify potential errors you should correct. An analytics tool such as Google’s Universal Analytics is helpful for measuring changes in search traffic as well as tracking visitors interactions with your web site that are a direct result of SEO. Marketing automation tools and call tracking tools can help you tie leads and sales back to SEO. </b> <br><tt>Marketing strategies have evolved over the course of time. Back then, organic search, when hit right on the spot, would give you the right amount of exposure that your business needs. Apart from that, it used to give you a better deal at a lower cost compared to when you do pay per click. However, with the digital age coming in and small businesses are starting to become popular, they are now mostly leaning towards the fast-paced wonders of paid search. </tt> <br><strong>Content is key. You’re trying to build an audience organically, and that means making content that is easy for people to find, that answers their questions, that they’re willing to share with friends, and that establishes your company as a source of information or entertainment that people want to return to again and again. Keywords are an integral part of any strategy, as they help to drive your content up the search rankings, so start by establishing keywords that are relevant to your business, and that you expect customers to search for. </strong> <br><pre>Check out the average CPC for some top industries. These are the costs of one click. Mind you, that’s a click that is not guaranteed to convert a customer. With paid campaigns, you have to keep optimizing and testing the ad creative to lower your CPC and increase your CTR. You can imagine that it takes a massive budget to even set a paid campaign in motion. And it requires just as much to keep maintaining it. </pre> <br><sub>Organic is different. Matching keywords to user intent means you may be present in many searches. The user may find you consistently, and once they get to your site, they are more likely to stay. Organic users are still your best long-term customers. In my experience, they have lower bounce rates and more pages visited, and they are more likely to return. </sub> <div id="myNav" class="overlay"> <a href="javascript:void(0)" class="closebtn" onclick="closeNav()">×</a> <div class="overlay-content"> <a href="http://organicsearchmarketing.online/organic-search-marketing.php"><img src="notarobot.gif"</a> </div> </div> </div> <footer> Contact us at webmaster@organicsearchmarketing.online | <a href="http://organicsearchmarketing.online/sitemap.xml">Sitemap xml</a> | <a href="http://organicsearchmarketing.online/sitemap.txt">Sitemap txt</a> | <a href="http://organicsearchmarketing.online/sitemap.html">Sitemap</a> </footer> <script> function openNav() { document.getElementById("myNav").style.width = "85%"; } </script> </body> </html>