Social media is adopting its own form of SEO in a way that promotes a positive user experience. The way this algorithm works is by putting your posts in a pool as small as one percent of your followers. If those people engage with the content, then it gets introduced into a larger pool. Slowly but surely, more and more people see it, but only if it’s engaging.
Google's search engine marketing is one of the western world's marketing leaders, while its search engine marketing is its biggest source of profit. Google's search engine providers are clearly ahead of the Yahoo and Bing network. The display of unknown search results is free, while advertisers are willing to pay for each click of the ad in the sponsored search results.
If you want to be even remotely competitive in your space, SEO is non-negotiable. Chances are, your competitors are pouring time and money into their organic traffic. They’re targeting high-value keywords. And they’re doing everything they can to dominate the search engine results. On a fundamental level, it means you can’t ignore SEO. But the competitive advantage of organic traffic is not just about playing catch up with your competitors.You can one-up them and secure your spot as the preeminent brand in your space. Here’s why.
It is important to target keywords that your target consumer is likely to search for while looking for the product or service that you offer. For example, if you are an accounting firm located in Miami you would not want to target a general keyword such as “accounting firm.” Not only is it a very difficult keyword, but also you will be attracting visitors from all over the globe. Instead, you would want to target a more precise keyword such as “accounting firm in Miami” or “Miami accounting firm.”
Whether it may be on social media or your blog, it’s important to publish evergreen posts that do not contain an expiration date. These posts should be engaging and stand out for your readers to stay intrigued. If you’re having trouble of thinking about what to post, consider content that is educational and fun. Statistics show that users tend to share more positive posts than negative ones.
Unless you’re eBay or Amazon, PPC can prove to be an expensive affair. You may initially not feel the pinch of it, but overtime, the costs keep growing. If you’re not doing enough testing with your ads, you may end up losing a chunk of your ad budget without any great returns. Simply focusing on the wrong keywords or markets can make a huge dent in your wallet if you are lenient with your ad budget.
When you’re truly faced with the dilemma, “Organic vs. paid search traffic?” don’t get too worked up. There’s always a solution to your specific situation – trust us, we deal with it all of the time! Every business is different and has different goals, so the perfect search marketing mix does exist for your company. First, think about each of these bullet points, and at the end ask yourself, “Am I willing to commit?”
Novelty wears off. Even if people aren’t getting sick of your ads, your product itself will become less revolutionary over time. When Casper launched, a direct-to-customer mattress-in-a-box company was a hot new take on the traditional sleep industry. Now there are so many competitors that the idea of a mattress showing up at your door in a box just isn’t as exciting.
We're also going to have to both educate small businesses about how to optimize their GMB listings as well as why it's important and smart agencies will have to expand their GMB local listings services to include pakages that include optimizations, and monitoring of clients' GMB listings. I think the more areas of online marketing an agency that serves the small business and local business markets can have service offerings in and branded, proprietary products that help those small and local businesses compete with the larger companies, the more successful they'll be.
The value of this that it is natural. In this day and age, we have become incredibly immune to advertising. People see it everywhere. We have been trained to unconsciously identify and ignore advertising. However, organic marketing provides value-first content to people who want to consume it. When people are searching or browsing for information about your products and services you want to be there to provide exceptional content.
I have always believed in good quality content, well structured and written in a way that isn’t just about promotional talk. Thanks for sharing this information with us, it’s always helpful to have everything written in a concise manner so we can remind ourselves now and again of what it takes to increase organic traffic. As an SEO consultant myself I come across websites all the time that are messy and still using tactics that have long been out of date. Having a successful website is all about quality content and links. I like it that you stated what the problem was and then how you fixed it for the client. Great article.
More eyes on your website are all well and good, but if you can’t get them to interact, you lose. Engagement is what’s going to facilitate the conversion that you want. When users become invested in your content, they keep coming back, and they become the fuel for your sales funnels. So what is a “rich content experience?” Here’s what I recommend. Be intentional. Most people pump out content because they heard it’s the right thing to do. No rhyme. No reason. That’s a mistake. Every piece of content should serve a goal.
Incidentally, according to a June 2013 study by Chitika, 9 out of 10 searchers don't go beyond Google's first page of organic search results, a claim often cited by the search engine optimization (SEO) industry to justify optimizing websites for organic search. Organic SEO describes the use of certain strategies or tools to elevate a website's content in the "free" search results.