Essentially, what distinguishes direct from organic traffic today is tracking. According to Business2Community, direct traffic is composed of website visits which have “no referring source or tracking information.” A referring source can be a search engine, or it can be a link from another website. Direct traffic can include visits that result from typing the URL directly into a browser, as the simple definition suggests.
In my opinion, for many business owners new to the world of digital marketing, there is often a common misconception that SEO and social media are separate entities, each operating in their own world with distinct goals. SEO and organic social media marketing work together to create value and provide relevance for your audience. Any good digital marketing strategy should do its best to have both SEO and social media working together, in tandem.
For a long time, digital marketers summed up the properties of direct and organic traffic pretty similarly and simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. This explanation, however, is too simplified and leaves most digital marketers short-handed when it comes to completely understanding and gaining insights from web traffic, especially organic and direct sources.
There are many different updates happening in the SEO world from time to time. This is to ensure that the users are seeing only the best search engine results against their queries. However, due to such frequent changes, your website’s position in the organic search results can be affected. And sometimes, you may lose ranking that you built over a period of time.
Get a handle on your brand reputation. Your brand story is the one that you tell. Your reputation is the story that customers tell on your behalf. If someone consistently stumbles on your site when they type in niche search queries, they’ll be intrigued. The result? They’ll start conducting navigational searches for your brand. The intent behind that search? They want reviews and other customer’s experiences with your business. Ask your customers for reviews and reach out to third-party review sites in your niche. This way, these navigational searches don’t come up empty. I also recommend monitoring your brand mentions. The easy way is to set up Google Alerts. Type in your brand name and create your alert. Any mention online and you’ll be notified.
Great topic Rand! I have found that being well-versed in PPC and Content Marketing have not only helped my expertise grow as an SEO, but are also great options to fall back on when offering solutions to clients, depending on the SEO opportunity available. It will be interesting to see if Organic Search Traffic will continue to drop or bounce back overall though. Solids tips and insight, and glad to see you back for a WBF!
Using organic search data through Data Cube you can make your PPC campaign even stronger. You can research keywords that have the highest traffic and use the BrightEdge Recommendations engine to learn the types of sites that people are most likely targeting with specific queries. You can then create content for your PPC campaigns armed with this insight, positioning yourself well for paid search success.
People are more receptive to hearing these marketing messages because they are more natural and organic. They’re not paid for and stuffed in their faces through interruption marketing. An indelible experience has intrinsic emotional and psychological value, as people enjoy it. They then feel emotionally compelled to share their experience with others that they have a close relationship with as part of relating, so that they can share in the emotional experience too. This is done through conversation, phone, text, email, Facebook shares, Tweets, and the like.
Guest blogging and infographic distribution are great ways to attract high quality links. Do not focus on the total number of links. Spend your time focused on quality links, from websites that are highly relevant to your business. If any SEO company tells you that they can rank your website virtually overnight you need to turn around and run away…fast. Google will continue to refresh their Panda, Penguin, and Hummingbird updates, so make sure that you are focusing on quality rather than quantity.
Organic-search traffic is the only search traffic you should be interested in. This is the traffic you get without any direct action on your part. It’s not something you can achieve with ease, though. The statistics say that 83 percent of organic clicks go to the first four results under most categories on search engines. So, to see your site attain that status, lay the foundations well in advance for the traffic you want.
Simply great and agree with your all subject...! I like the way you explained. Each heading are awesome Create the best quality content and consistently, Long tail keyword is better, Guest blog for SEO is dead, and Aha....Do not anger Google. conclusion is awesome. Hard work and Patient is best practice to see the good results in any field. Really useful and helpful post indeed. Thank you.
Search engine optimization (SEO) campaigns generate organic traffic. The goal of SEO is to improve website ranking for relevant keywords. You want your website to show up on the first page of organic search results – ‘organic’ refers to the middle section of results you see in search engines – for what you’re selling, and you’d probably be considered super human if you did that without organic SEO.
Hi Lynn, WOW another well written and informative post. I only use PPC to make sure my copy converts, otherwise I use organic traffic only. I have printed off this post and will have by my computer, as another tool to read everyday to make sure I am keeping on track. You are 1 of 3 people I keep subscribed to, because you help, you keep me motivated, you tell it like it is. You give great content, which is a lesson for us all to remember, it is OK to drive traffic to your site, but if you do not have what the seeker wants, then they leave, giving you a horrendous bounce rate and no conversions.
The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. The Yahoo! Directory and DMOZ, two major directories which closed in 2014 and 2017 respectively, both required manual submission and human editorial review. Google offers Google Search Console, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links in addition to their URL submission console. Yahoo! formerly operated a paid submission service that guaranteed crawling for a cost per click; however, this practice was discontinued in 2009.
A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to important pages may improve its visibility. Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries will tend to increase traffic. Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page's meta data, including the title tag and meta description, will tend to improve the relevancy of a site's search listings, thus increasing traffic. URL normalization of web pages accessible via multiple urls, using the canonical link element or via 301 redirects can help make sure links to different versions of the url all count towards the page's link popularity score.
Paid advertising and sponsored social posts cost money but work fast, so they’re a good way to give an immediate boost to your traffic regardless of what stage your business is in. In fact, paid strategies are a good way for new companies to get their names out there while they work on their organic strategy. However, paid traffic drops as soon as the payments drop, so you’ll want to make sure you’ve got a healthy amount of organic content before ending a sponsored campaign.
For instance, before launching a new product or service, a business can create a simple landing page to gather feedback from the target audience. Or it can run a survey asking a bunch of targeted questions. Or it can even go a step further and create a minimum viable product to see how the target users are interacting with it. With a bit of creativity, PPC ads can help gather real-time feedback that can be used to improve the end product, or idea.
With 88 million tech-reliant Millennials taking their places as decision makers in households and the workforce, crafting a strong online presence is more important than ever. According to the Harvard Business Review, Millennials will account for over 50% of the workforce by next year. Already, this demographic shift, in combination with rapidly developing technology, is drastically changing the way successful companies go to market.
Website saturation and popularity, or how much presence a website has on search engines, can be analyzed through the number of pages of the site that are indexed by search engines (saturation) and how many backlinks the site has (popularity). It requires pages to contain keywords people are looking for and ensure that they rank high enough in search engine rankings. Most search engines include some form of link popularity in their ranking algorithms. The following are major tools measuring various aspects of saturation and link popularity: Link Popularity, Top 10 Google Analysis, and Marketleap's Link Popularity and Search Engine Saturation.
Another part of SEM is social media marketing (SMM). SMM is a type of marketing that involves exploiting social media to influence consumers that one company’s products and/or services are valuable. Some of the latest theoretical advances include search engine marketing management (SEMM). SEMM relates to activities including SEO but focuses on return on investment (ROI) management instead of relevant traffic building (as is the case of mainstream SEO). SEMM also integrates organic SEO, trying to achieve top ranking without using paid means to achieve it, and pay per click SEO. For example, some of the attention is placed on the web page layout design and how content and information is displayed to the website visitor. SEO & SEM are two pillars of one marketing job and they both run side by side to produce much better results than focusing on only one pillar.
Organic search is the backbone of a strong digital marketing strategy. It not only drives people to your website, but the insights offered through search trends can help you properly plan and execute your broader marketing course. Brands that want to employ strong marketing tactics should not neglect the power of organic search and the Data Cube in guiding their success.
It’s unreasonable to assume that you will pull top rank in Google for every keyword relating to your industry. Your goal should be to pull top rank on the most desired keywords. This is an exercise that will take the effort of both marketing and management. Think about how people would search for your products and services, make a list of these keywords, and check the traffic for each term with a tool like Google’s Keyword Planner. Naturally you will want to rank for the keywords with the most traffic, so whittle your list down to the highest-trafficked, most relevant terms.
An important thing to note is the effect that localized searches will have on search engines. For example, say you’re in Atlanta and you’re looking for a photographer for your wedding. When you search “wedding photography” it wouldn’t be helpful to see results of photographers in Los Angeles. This is why Google takes into account where you are when you search for certain words, and shows you listings from businesses that are close in proximity to you.
This is a crucial area. If you do not have schema markup and rel="author", you are costing your business money. It is as simple as that. As an example, say I want to make spaghetti (pasta) for dinner I search for “Spaghetti Recipe” and instantly I see some great markup in play, but one competitor has no markup and no rel="author" they are losing business in my eyes. Wouldn't you agree?.
Keyword difficulty is a number that lets you know how difficult it will be to rank for a certain keyword. The higher the number, the more difficult it will be to rank on that keyword. There are a few sites online that will tell you keyword difficulty of a word or phrase. Record these numbers in your Excel document or Google Sheet that you made earlier.
Keyword research is one of the most important thing you need to do before producing any content. Understanding what your target audience is searching for and what content to produce for them is vital in getting your content found, read and shared. In this session, Sameen shares how to do a keyword research and her strategies for finding the best keywords for your brand.
Make sure you have some good analytics software installed on your website. You will want to know where your traffic is coming from. Is it coming from social media, referrals, search engine queries, or is it direct traffic? It will also help you determine where people are getting lost, or dropping out of the funnel. It can also help you determine what approaches, content, and CTAs are the most effective.
Unless you have an invite, you can’t comment or submit a new product to PH. Even then, if you were to submit yourself, the likelihood is that you’d miss out on a lot of traction compared to someone influential on PH submitting. You only get one chance to submit to Product Hunt so you’ll need to identify someone who would be interested in your startup that also has influence within the PH community. To do this, go to Twitter and search the following query in the search bar:
Organic is different. Matching keywords to user intent means you may be present in many searches. The user may find you consistently, and once they get to your site, they are more likely to stay. Organic users are still your best long-term customers. In my experience, they have lower bounce rates and more pages visited, and they are more likely to return.