Every one of those engagements can amplify a post tenfold depending on the size of their network. And really you’re educating them on, ‘Hey, when you engage with our content, you’re not only just liking the content, but you’re opening that content up to all of your network, which can ultimately help with building the business’ bottom line, getting more awareness, which in turn drives more leads, and helps move people down the funnel, they build trust when they see your name more often.’
At our agency, we work with sites of varying sizes, from very large to quite small, and recently, we have noticed a trend at the enterprise level. These sites aren’t relying as much on Google for traffic any more. Not only are they not relying on Google traffic, but also, the sites are getting less than 10 percent (or slightly more) of their organic traffic from the search giant.