For instance, before launching a new product or service, a business can create a simple landing page to gather feedback from the target audience. Or it can run a survey asking a bunch of targeted questions. Or it can even go a step further and create a minimum viable product to see how the target users are interacting with it. With a bit of creativity, PPC ads can help gather real-time feedback that can be used to improve the end product, or idea.
Go to local events or Meetup events and connect with bloggers in your industry. An example of an event I run to connect with bloggers and people in the online marketing word is: http://www.meetup.com/Online-Marketing-Sydney/. Make friends first and then try to gain guest posts later. I am not really a fan of websites which are flooded with guest posts one after another; it is the type of thing which Google is just waiting to target.
In the end of the day it depends on the size of the website you are working with and how well known the brand is in the market. You can adapt some of the strategies listed above in the post on scale and it can have a highly positive impact on a web property, the property in question is a real content house so any thing is possible. What else do you suggest we should do I will advise you if it has been done already?
There’s also a lot of stuff even just around how much having a few simple images in your LinkedIn Pulse or blog post can really increase engagement. We’re becoming a much more visual society as it is. If you look at every social network, there’s now the ability to do video, to add photos. And so the more that you can capitalize on that, the better.
Even if you don’t have a website, you can still make sure customers can find you online by creating listings on sites like DexKnows and Yelp. Just be aware that your customer base will be relying more and more on the internet to learn about your company, and a website will better provide the information they seek, as well as helping you build their confidence in your business.
Your site is GOOD! Well-written, informative, authentic. You live it; you write it. You are spot-on for what your "typical reader" needs/wants. That authenticity makes a difference. Yes, I've surfed around other low-carb diet sites, but I feel like they are just "spouting" at me. Your posts are written as if we're sisters or best friends and you're talking WITH me.
We're also going to have to both educate small businesses about how to optimize their GMB listings as well as why it's important and smart agencies will have to expand their GMB local listings services to include pakages that include optimizations, and monitoring of clients' GMB listings. I think the more areas of online marketing an agency that serves the small business and local business markets can have service offerings in and branded, proprietary products that help those small and local businesses compete with the larger companies, the more successful they'll be.
On April 24, 2012 many started to see that Google has started to penalize companies that are buying links for the purpose of passing off the rank. The Google Update was called Penguin. Since then, there have been several different Penguin/Panda updates rolled out by Google. SEM has, however, nothing to do with link buying and focuses on organic SEO and PPC management. As of October 20, 2014 Google has released three official revisions of their Penguin Update.
Social is no longer just about conversation and content; it’s now an established channel for customer acquisition, remarketing and engaging existing fans/customers to support retention programs. It may be relatively immature compared to search and email marketing but it’s a channel in which most ecommerce teams are ramping up investment (people and tools).
Publishing quality content on a regular basis can help you attract targeted organic search traffic. But creating great content that gets ranked higher in the search engines isn’t easy. If your business doesn’t have the necessary resources, developing strong content assets can prove to be a challenge. Which affects your ability to have a working content strategy.
To sum up all of this information, even organic traffic, like direct traffic, has some gray areas. For the most part, though, organic traffic is driven by SEO. The better you are ranking for competitive keywords, the more organic traffic will result. Websites that consistently create content optimized for search will see a steady increase in organic search traffic and improved positioning in the search results. As a marketer, it is important to look at your keywords and high-ranking pages to identify new SEO opportunities each month.
While SEO doesn’t guarantee that you will keep receiving traffic on autopilot for a long time, it does give you the peace of mind that doesn’t come with PPC marketing. Once you rank for a particular keyword, you can keep doing the needed on-page SEO to maintain your rank. By being more sustainable, SEO can help you dominate a market segment without burning a hole in the wallet.
Now, it is not that these sites are not interested in Google users. In fact, they have hired us to help them increase their share. However, they are getting so much traffic from sites like Facebook that it seems there is less urgency about attracting this traffic and less willingness to change the site to meet organic standards. Not long ago, sites would urgently and unquestioningly abide by Google’s standards to court that traffic.