Web search is one of the most powerful tools we have today. Just like you, people from all walks of life use Google to find solutions, learn new things and understand the world around. One of those new things may be determining whether SEO vs SEM is best for your business. Whether you’re an online business or a local business, chances are that people are actively looking for you.
That's why it's necessary to always stay abreast of developments in the SEO world, so that you can see these algorithm updates coming or you can determine what to do once they’ve been released. The WordStream blog is a great resource for SEO updates, but we also recommend Search Engine Land and Search Engine Roundtable for news on updates. Glenn Gabe of G-Squared Interactive is also a great resource for analyzing the causes and impact of algorithm updates.
Audience insight. The better you know your customers’ pain points, the more tailored your offers will be. The more you’re connected with how they feel, the more succinct and impactful your messaging will be. I can’t think of one aspect of marketing that isn’t strengthened by that depth of audience research.What does organic traffic have to do with it? When you dissect your traffic, here’s what happens.
Which one wins in a fight? If I were a betting man, I’d put my money of organic search traffic. As exciting as it is to see a quick surge in traffic from an effective PPC campaign, I’d take sustainability over a short-lived win any day. And that’s just the surface. I’ve gone over several of the benefits that organic search traffic can have on your business. I’m talking about the kind of results that correlate with cold hard ROI.Use the insights, implement the action steps, and stay competitive.
You also should not underestimate the impact that organic search can have on the success of your website. Our research here at BrightEdge has found that about 51 percent of the traffic on the average site comes from the SERPs. In other words, more people land on your site because of the results pages for particular queries than because of your email, social media, and paid marketing efforts combined.
I have always believed in good quality content, well structured and written in a way that isn’t just about promotional talk. Thanks for sharing this information with us, it’s always helpful to have everything written in a concise manner so we can remind ourselves now and again of what it takes to increase organic traffic. As an SEO consultant myself I come across websites all the time that are messy and still using tactics that have long been out of date. Having a successful website is all about quality content and links. I like it that you stated what the problem was and then how you fixed it for the client. Great article.
Immediate results. Businesses want instant gratification, and that’s completely understandable. While there are no long term benefits to PPC, you will see immediate results – as soon as your ads are approved, they will begin to appear in search engine results. As long as you set up your ad campaign correctly, you can have traffic flowing to your website that same day.
Anyone who types in a search query has a specific intent. And they’re expecting the content that they find in the SERPs to satisfy that intent. If you can understand the search intent of your prospective customers, it will transform your marketing in several ways. You’ll be able to predict what keywords your potential customers are likely to use. It’s easy to start targeting keywords with no structure or strategy. But that’s a mistake.
The term “organic traffic” is used for referring to the visitors that land on your website as a result of unpaid (“organic”) search results. Organic traffic is the opposite of paid traffic, which defines the visits generated by paid ads. Visitors who are considered organic find your website after using a search engine like Google or Bing, so they are not “referred” by any other website.
At the end of the day, webmasters just need to know their sites: chances are your analytics tool is more like a person than a software package, and will classify traffic in irrational ways. I’ve stumbled across website traffic originating from diverse and confusing sources being classed as direct — often requiring a considerable amount of thought and exploration to work out what is happening.
What this means is that if someone visits a website and is logged into their Google account, the site owner cannot see the search keywords they used to get there. This has resulted in a great deal of organic traffic being incorrectly marked as direct. The same thing happened to Apple iOS 6 users carrying out Google searches through the Safari browser, after the operating system’s privacy settings were changed, as Search Engine Land reports.
Lynn, you have one of the best sites for affiliate marketing that I've ever seen. Just read your interview with Rosalind Gardner and found some interesting nuggets. Marketers should note the intuitive and spontaneous way you approached a niche and keywords. This is usually where "paralysis analysis" begins … some spend weeks with keyword and research tools until there is no "creative energy" left to build the site.
The piece on generating demand for branded queries rather than just product-based ones is particularly interesting here. It sounds as though it'll be more important than ever to have a strong brand in order to succeed (rather than just having a well-optimized site -- and ideally, having the strategic, technical, and creative sides all working together cohesively). Perhaps it's possible that brand exposure through things like answer boxes can still deliver some value too, even if it's difficult to measure, and CTRs are diminished?
Before you dig into some of the more technical ways to improve SEO ranking, always remember that writing compelling, high-quality content that attracts interest and compels visitors to share it and link back to it is vital. Good content has the best chance of being viral content, and Google rewards content virality heavily in its rankings algorithm.
Understanding the working mechanism of social algorithms is not a piece of cake. The algorithm for each social platform works differently. For instance, on Facebook, a core factor that affects the rankings of a post is its relevancy score, whereas on YouTube the total watch time of the video per session decides whether a video enters a ‘Recommended Video’ section or not.
Always striving to learn, Don Dao is driven by new adventures and challenges. His love for media and social interactions has led him to pursue a career in marketing. Over the years, he has developed a broad skill set in all aspects of marketing, specifically in event organization, social media marketing, and content marketing. He enjoys working with passionate people to bring visions to life and inspire the world.
Well as noted in the post it is not just above the links that was only one key part of a wider strategy. This website in question has deep levels of content. So it is not just about a blog section, they have numerous high quality content sections we have developed over time. It would not be advisable ever to attack competitors sites with low quality links.
Internet marketing professionals refer to search that isn’t organic as paid search. Instead of organically, or naturally, reaching the top of the search results for a particular keyword, businesses can pay to get noticed. So, paid search is a bit like doing a local endorsement, TV ad or radio spot—but for the internet. When a consumer types in a search term that you’ve incorporated into your campaign, your ad will show up at the top of search page results, above the organic results. Sometimes, your ad may appear in the sidebar. Only if the consumer clicks on your ad do you pay anything.
In December 2009, Google announced it would be using the web search history of all its users in order to populate search results. On June 8, 2010 a new web indexing system called Google Caffeine was announced. Designed to allow users to find news results, forum posts and other content much sooner after publishing than before, Google caffeine was a change to the way Google updated its index in order to make things show up quicker on Google than before. According to Carrie Grimes, the software engineer who announced Caffeine for Google, "Caffeine provides 50 percent fresher results for web searches than our last index..." Google Instant, real-time-search, was introduced in late 2010 in an attempt to make search results more timely and relevant. Historically site administrators have spent months or even years optimizing a website to increase search rankings. With the growth in popularity of social media sites and blogs the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results.
The objective of (SEM) is to drive traffic to your website with the intent of converting those visitors into customers. With SEM, it is important to have your business site listed near the top of the search engine rankings since very few internet users will actually look at search results beyond the first couple of pages. SEM can be divided into two categories: organic and paid. Both are important.
While SEO doesn’t guarantee that you will keep receiving traffic on autopilot for a long time, it does give you the peace of mind that doesn’t come with PPC marketing. Once you rank for a particular keyword, you can keep doing the needed on-page SEO to maintain your rank. By being more sustainable, SEO can help you dominate a market segment without burning a hole in the wallet.
RankBrain can have an impact on your keywords campaigns. When you are defining your keywords, you are looking for relevant terms that respond to customers queries. This is how a successful SEO strategy works. And logically, if you are picking keywords your audience is not searching for, you campaign will have no chance to succeed. This is where RankBrain can play a role.
Having large groups of content that all revolve around the same topic will build more relevance around keywords that you're trying to rank for within these topics, and it makes it much easier for Google to associate your content with specific topics. Not only that, but it makes it much easier to interlink between your content, pushing more internal links through your website.
However, you can use paid campaigns to reinforce core messages that you’ve shared via organic posts. For example, if the company has been involved in a public crisis (think Volkswagen and the emissions crisis), then information you’ve provided to people who have contacted you can be used as part of a wider educational marketing program with paid ads to extend the message reach.
Social Media Marketing (SMM): Focuses on branding, reputation enhancement and enhanced customer service via social networks like Facebook, Twitter, YouTube and LinkedIn. Smaller SMM channels include Digg, Delicious, Wikipedia, StumbleUpon and MySpace. Social networks are visited by a collective total of over one-billion people. Thus, even the simplest marketing efforts, like paid advertising, reach potentially large audiences.
Social media is adopting its own form of SEO in a way that promotes a positive user experience. The way this algorithm works is by putting your posts in a pool as small as one percent of your followers. If those people engage with the content, then it gets introduced into a larger pool. Slowly but surely, more and more people see it, but only if it’s engaging.
Use social media. Build a presence on social media networks like LinkedIn, Twitter, Facebook, Google+ etc. All of these activities help to get your name out and website address out on the internet. Read about how we doubled our social media audience in a week. Add share buttons to your site to make it easy for people to share your content. And write content worthy of sharing.
Google is currently been inundated with reconsideration requests from webmasters all over the world. On public holidays the Search Quality teams do not look at reconsideration requests. See below analysis. From my experience it can take anywhere from 15-30+ days for Google to respond to reconsideration requests; during peak periods it can even take longer.
The first step that I take is to do a quick Google search to find pages on my domain where I've mentioned the keyword in question so that I can add an internal link. To do this, I'll use the following search query, replacing DOMAIN with your domain name (e.g. matthewbarby.com) and KEYWORD with the keyword you're targeting (e.g. "social media strategy"):
Internet marketing isn’t like having the confused shopper experience, where you’re holding an organic and non-organic apple in your hand, wondering which one is truly better. A combined strategy of using organic search with paid search is a powerful one-two punch strategy that increases traffic, generates leads, and converts window shoppers into loyal, repeat customers.