Those who provide the valuable information, which reduces risk and increases reward to those receiving it, are rewarded if what they say is true and creates a good experience. This is law of reciprocity (as mentioned in the book Influence) basically says give to receive, which is a universal truth. This sense of indebtedness, of owing someone, is tracked in our brains and feelings, in most part hidden from society. It can be explicitly tracked and accounted for using technology, like affiliate links. Affiliate links are provided to referrers to refer others to a product or service. When potential buyer completes an action leading to or completing a transaction, the referrer receives an affiliate commission. As simple as that sounds, there are a lot of risks that can happen along the way, such as refunds, frozen funds, and click fraud. xDSpot handles these risks better than any other affiliate tracking system out there, making it the preferred brand for those in the know.

Not every single ad will appear on every single search. This is because the ad auction takes a variety of factors into account when determining the placement of ads on the SERP, and because not every keyword has sufficient commercial intent to justify displaying ads next to results. However, the two main factors that Google evaluates as part of the ad auction process are your maximum bid and the Quality Score of your ads.


And executives in particular, whether you’re getting help from an external coach like myself, or have an internal expert that can help them with their profile, this is really important because your executives are the key to really building thought leadership. I know even at Act-On, Bill Pierznik has been making some really amazing posts on LinkedIn around his thoughts on the business world, and it’s garnered a lot of engagement. So, the more you could have your executives be the voice for your company and really get their profiles up and running, the better.
As the number of sites on the Web increased in the mid-to-late 1990s, search engines started appearing to help people find information quickly. Search engines developed business models to finance their services, such as pay per click programs offered by Open Text[7] in 1996 and then Goto.com[8] in 1998. Goto.com later changed its name[9] to Overture in 2001, was purchased by Yahoo! in 2003, and now offers paid search opportunities for advertisers through Yahoo! Search Marketing. Google also began to offer advertisements on search results pages in 2000 through the Google AdWords program. By 2007, pay-per-click programs proved to be primary moneymakers[10] for search engines. In a market dominated by Google, in 2009 Yahoo! and Microsoft announced the intention to forge an alliance. The Yahoo! & Microsoft Search Alliance eventually received approval from regulators in the US and Europe in February 2010.[11]
So just how much of the traffic that finds itself labeled as direct is actually organic? Groupon conducted an experiment to try to find out, according to Search Engine Land. They de-indexed their site for the better part of a day and looked at direct and organic traffic, by hour and by browser, to pages with long URLs, knowing that pages with shorter URLs actually do get a large amount of direct traffic, as they can be typed quickly and easily into a browser. The results showed a 50% drop in direct traffic, clearly demonstrating how all of these other factors come into play during the analytics process.
Mobile traffic: In the Groupon experiment mentioned above, Groupon found that both browser and device matter in web analytics’ ability to track organic traffic. Although desktops using common browsers saw a smaller impact from the test (10-20 percent), mobile devices saw a 50 percent drop in direct traffic when the site was de-indexed. In short, as mobile users grow, we are likely to see direct traffic rise even more from organic search traffic.

The HTML tag defines a web page’s title and is meant to be a concise description of that page’s content. It is the first line of hyperlinked text Google displays in their organic search results, and it is what appears in the top frame of most web browsers for that page and in tabs. Google considers this to be the second-most important on-page SEO element (overall page content is still the first). When you write your page titles, keep them less than 70 characters, since any text beyond that will be cut off when listed in Google’s organic results. You should include your important keywords in the title, preferably in the beginning. It is also a good idea to include your company name as well towards the end. </em> <br><font>Let’s say, for example, that you run a construction business that helps with home repairs after natural disasters and you want to advertise that service. The official term for the service is “fire restoration,” but keyword research may indicate that customers in your area search instead for “fire repair” or “repair fire damage to house.” By not optimizing for these two keywords, you’ll lose out on a lot of traffic and potential customers, even if “fire restoration” is technically more correct. </font> <br><pre>Organic search is extremely important for online retailers, as many studies suggest it drives around 50% of website traffic. When it comes to search engine optimization for eCommerce, marketers get obsessive about testing all methods available to them to try and achieve higher rankings. The logic is very simple: higher positions on SERPs automatically result in higher impressions and a significantly better click-through rate. More people visiting your store should ultimately translate into better conversions and higher revenues.   </pre> <br><small>Second thing, optimizing across additional platforms. So we've looked and YouTube and Google Images account for about half of the overall volume that goes to Google web search. So between these two platforms, you've got a significant amount of additional traffic that you can optimize for. Images has actually gotten less aggressive. Right now they've taken away the "view image directly" link so that more people are visiting websites via Google Images. YouTube, obviously, this is a great place to build brand affinity, to build awareness, to create demand, this kind of demand generation to get your content in front of people. So these two are great platforms for that. </small> <br><u>Entertainment — The Internet is a plethora of things to do. Some are looking for videos. Others are looking for games. Many are entertained by new stories. Others like financial calculators. Others want to learn something new. Think about what kind of entertainment your target is looking for. Relate it back to your brand. That’s a great way to use SEM to connect. </u> <br><pre>I still believe that Facebook and Google are great platforms to promote your business, but only if you are willing to pay. If your goal is Organic growth, I recommend looking at newer platforms such as Quora, Reddit, Snapchat, Medium, Instagram, Tumblr and similar. These are all established platforms that still offer some opportunities for organic reach, because although popular, they are nowhere near the saturation levels of Facebook and Google. You can also look at startups that you feel will become very successful in the future, take a small gamble perhaps and try to establish a strong presence there. </pre> <br><small>If both page are closely related (lots of topical overlap), I would merge the unique content from the lower ranking article into the top ranking one, then 301 redirect the lower performing article into the top ranking one. This will make the canonical version more relevant, and give it an immediate authority boost. I would also fetch it right away, do some link building, and possibly a little paid promotion to seed some engagement. Update the time stamp. </small> <br><pre>That means it takes time, but the results are long-lasting. Once you establish search engine visibility, it will serve your business for years after it’s implemented. That’s not to say that there isn’t any maintenance involved in an organic traffic strategy. The SEO landscape is ever changing. You can’t just “set and forget” your traffic system. The algorithms and ranking factors evolve. You have to keep on top of these changes to maximize your results. With all that said, an organic traffic strategy is as close as you’ll get to a traffic system on autopilot. And just another reason why organic traffic is important. </pre> <br><pre>This way, you’ll know what percentage of these visitors are responsible for your conversions. You can find the conversion rate of your organic search traffic in your dashboard. Bear in mind: If you just configured this, you won’t have any usable data yet. Now let’s say that your conversion rate is 5%, and the average order value for a new customer is $147. 5/100 x $147 = $7.35. </pre> <br><sup>Good question, for most directories I use they ask for mobile number to send a message of verification, for the ones which phone you for verification inform the company before hand to tell their customer service people to be ready. I know the bigger the company the more tricky these things get you just have to find out what works best to answer the calls even if they give you a direct number to use.  </sup> <br><i>With Bing Ads, your accounts are free to set up and billing is flexible. You choose between a prepay or postpay option, as well as various payment methods. If you are uncertain about anything, there is free help to answer your questions before activating your campaigns. You can also pause campaigns at any time. Remember, you’re not billed until someone clicks your ad. </i> <br><i>Search engine optimization consultants expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon marketing and advertising through search engines emerged. The term "search engine marketing" was popularized by Danny Sullivan in 2001[12] to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals. </i> <br><sup>Paid search advertising focuses on investing in the right types of ads to achieve prominent positions on search engine results pages and drive traffic to the site. Well optimized search ads can sometimes achieve higher positions than organic search results, while others might be displayed on the right side of the browser page. The success of paid search campaign rests on targeting the right keywords and selecting optimal advertising channels. </sup> <br><h3>A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to important pages may improve its visibility.[47] Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries will tend to increase traffic.[47] Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page's meta data, including the title tag and meta description, will tend to improve the relevancy of a site's search listings, thus increasing traffic. URL normalization of web pages accessible via multiple urls, using the canonical link element[48] or via 301 redirects can help make sure links to different versions of the url all count towards the page's link popularity score. </h3> <br><b>Companies with stronger SEO efforts on increasing performance emphasised the development of content and updating content on the website as a relatively easy task to perform. However, they start to get lost when it comes to the management of keywords and the construction of external links as the tactics become more difficult to perform. Blogging and the integration of social media were mentioned as simple enough tasks to perform in-house. </b> <br><pre>In addition to giving you insight into the search volume and competition level of keywords, most keyword research tools will also give you detailed information about the average or current estimated CPC for particular keywords are. This is particularly important for businesses with smaller ad budgets and this feature allows you to predict whether certain keywords will be truly beneficial to your ad campaigns or if they’ll cost too much. </pre> <br><i>Probably the most well-known Integrated Vertical Search is  Google’s “Universal Search” –  although all of the major search engines have now adopted similar search formats. This is the practice of incorporating different types of results in the Search Engine Results Pages (SERPs), such as news releases, images, videos, etc., depending on the query.  This was a game changer for SEO when it was first introduced – it became necessary to create and optimize many different types of content because they all show up on SERPs. The term for this comprehensive approach is referred to as Digital Asset Optimization (DAO). </i> <br><sub>If the first era of social was engagement, the new era is acquisition and conversion. Social commerce is growing much faster than retail ecommerce, although it’s early days. The top 500 retailers earned $3.3bn from social commerce in 2014, up 26%. Many retailers I work with are seeing social driving bigger % increases in retail traffic than any other channel. </sub> <br><h2>Think about this. Where do you first turn to when you have a problem or when you’re curious about a topic? Google, right? It’s a no-brainer. Search engines are the ideal matchmakers between you and potential customers. In fact, 93% of all online interactions begin with a search engine. To leave this prospects in the dust is to leave revenue on the table. But here’s where search engines and organic traffic give you a real marketing edge. </h2> <br><strike>You job is to make your fanbase feel part of a community. It’s equally important that you respond to all queries and complaints in a timely and polite manner. This will show your customers that you genuinely care. Address any concerns that your fans have about your product and/or service and do everything you can to address any issues they might have. Use a social media monitoring platform like Hootsuite to keep track of all of your social media interactions. </strike> <br><tt>Good point,The thing with this client is they wanted to mitigate the risk of removing a large number of links so high quality link building was moved in early before keyword research. So it is on a case by case basis, but defiantly a good point for most new clients I work with who do not have pre-existing issues you want to do Keyword Research very early in the process.  </tt> <br><tt>!function(n,t){function r(e,n){return Object.prototype.hasOwnProperty.call(e,n)}function i(e){return void 0===e}if(n){var o={},s=n.TraceKit,a=[].slice,u="?";o.noConflict=function(){return n.TraceKit=s,o},o.wrap=function(e){function n(){try{return e.apply(this,arguments)}catch(e){throw o.report(e),e}}return n},o.report=function(){function e(e){u(),h.push(e)}function t(e){for(var n=h.length-1;n>=0;--n)h[n]===e&&h.splice(n,1)}function i(e,n){var t=null;if(!n||o.collectWindowErrors){for(var i in h)if(r(h,i))try{h[i].apply(null,[e].concat(a.call(arguments,2)))}catch(e){t=e}if(t)throw t}}function s(e,n,t,r,s){var a=null;if(w)o.computeStackTrace.augmentStackTraceWithInitialElement(w,n,t,e),l();else if(s)a=o.computeStackTrace(s),i(a,!0);else{var u={url:n,line:t,column:r};u.func=o.computeStackTrace.guessFunctionName(u.url,u.line),u.context=o.computeStackTrace.gatherContext(u.url,u.line),a={mode:"onerror",message:e,stack:[u]},i(a,!0)}return!!f&&f.apply(this,arguments)}function u(){!0!==d&&(f=n.onerror,n.onerror=s,d=!0)}function l(){var e=w,n=p;p=null,w=null,m=null,i.apply(null,[e,!1].concat(n))}function c(e){if(w){if(m===e)return;l()}var t=o.computeStackTrace(e);throw w=t,m=e,p=a.call(arguments,1),n.setTimeout(function(){m===e&&l()},t.incomplete?2e3:0),e}var f,d,h=[],p=null,m=null,w=null;return c.subscribe=e,c.unsubscribe=t,c}(),o.computeStackTrace=function(){function e(e){if(!o.remoteFetching)return"";try{var t=function(){try{return new n.XMLHttpRequest}catch(e){return new n.ActiveXObject("Microsoft.XMLHTTP")}},r=t();return r.open("GET",e,!1),r.send(""),r.responseText}catch(e){return""}}function t(t){if("string"!=typeof t)return[];if(!r(j,t)){var i="",o="";try{o=n.document.domain}catch(e){}var s=/(.*)\:\/\/([^:\/]+)([:\d]*)\/{0,1}([\s\S]*)/.exec(t);s&&s[2]===o&&(i=e(t)),j[t]=i?i.split("\n"):[]}return j[t]}function s(e,n){var r,o=/function ([^(]*)\(([^)]*)\)/,s=/['"]?([0-9A-Za-z$_]+)['"]?\s*[:=]\s*(function|eval|new Function)/,a="",l=10,c=t(e);if(!c.length)return u;for(var f=0;f<l;++f)if(a=c[n-f]+a,!i(a)){if(r=s.exec(a))return r[1];if(r=o.exec(a))return r[1]}return u}function a(e,n){var r=t(e);if(!r.length)return null;var s=[],a=Math.floor(o.linesOfContext/2),u=a+o.linesOfContext%2,l=Math.max(0,n-a-1),c=Math.min(r.length,n+u-1);n-=1;for(var f=l;f<c;++f)i(r[f])||s.push(r[f]);return s.length>0?s:null}function l(e){return e.replace(/[\-\[\]{}()*+?.,\\\^$|#]/g,"\\$&")}function c(e){return l(e).replace("<","(?:<|<)").replace(">","(?:>|>)").replace("&","(?:&|&)").replace('"','(?:"|")').replace(/\s+/g,"\\s+")}function f(e,n){for(var r,i,o=0,s=n.length;o<s;++o)if((r=t(n[o])).length&&(r=r.join("\n"),i=e.exec(r)))return{url:n[o],line:r.substring(0,i.index).split("\n").length,column:i.index-r.lastIndexOf("\n",i.index)-1};return null}function d(e,n,r){var i,o=t(n),s=new RegExp("\\b"+l(e)+"\\b");return r-=1,o&&o.length>r&&(i=s.exec(o[r]))?i.index:null}function h(e){if(!i(n&&n.document)){for(var t,r,o,s,a=[n.location.href],u=n.document.getElementsByTagName("script"),d=""+e,h=/^function(?:\s+([\w$]+))?\s*\(([\w\s,]*)\)\s*\{\s*(\S[\s\S]*\S)\s*\}\s*$/,p=/^function on([\w$]+)\s*\(event\)\s*\{\s*(\S[\s\S]*\S)\s*\}\s*$/,m=0;m<u.length;++m){var w=u[m];w.src&&a.push(w.src)}if(o=h.exec(d)){var y=o[1]?"\\s+"+o[1]:"",v=o[2].split(",").join("\\s*,\\s*");t=l(o[3]).replace(/;$/,";?"),r=new RegExp("function"+y+"\\s*\\(\\s*"+v+"\\s*\\)\\s*{\\s*"+t+"\\s*}")}else r=new RegExp(l(d).replace(/\s+/g,"\\s+"));if(s=f(r,a))return s;if(o=p.exec(d)){var g=o[1];if(t=c(o[2]),r=new RegExp("on"+g+"=[\\'\"]\\s*"+t+"\\s*[\\'\"]","i"),s=f(r,a[0]))return s;if(r=new RegExp(t),s=f(r,a))return s}return null}}function p(e){if(!e.stack)return null;for(var n,t,r=/^\s*at (.*?) ?\(((?:file|https?|blob|chrome-extension|native|eval).*?)(?::(\d+))?(?::(\d+))?\)?\s*$/i,o=/^\s*(.*?)(?:\((.*?)\))?(?:^|@)((?:file|https?|blob|chrome|\[native).*?)(?::(\d+))?(?::(\d+))?\s*$/i,l=/^\s*at (?:((?:\[object object\])?.+) )?\(?((?:ms-appx|https?|blob):.*?):(\d+)(?::(\d+))?\)?\s*$/i,c=e.stack.split("\n"),f=[],h=/^(.*) is undefined$/.exec(e.message),p=0,m=c.length;p<m;++p){if(n=r.exec(c[p])){var w=n[2]&&-1!==n[2].indexOf("native");t={url:w?null:n[2],func:n[1]||u,args:w?[n[2]]:[],line:n[3]?+n[3]:null,column:n[4]?+n[4]:null}}else if(n=l.exec(c[p]))t={url:n[2],func:n[1]||u,args:[],line:+n[3],column:n[4]?+n[4]:null};else{if(!(n=o.exec(c[p])))continue;t={url:n[3],func:n[1]||u,args:n[2]?n[2].split(","):[],line:n[4]?+n[4]:null,column:n[5]?+n[5]:null}}!t.func&&t.line&&(t.func=s(t.url,t.line)),t.line&&(t.context=a(t.url,t.line)),f.push(t)}return f.length?(f[0]&&f[0].line&&!f[0].column&&h?f[0].column=d(h[1],f[0].url,f[0].line):f[0].column||i(e.columnNumber)||(f[0].column=e.columnNumber+1),{mode:"stack",name:e.name,message:e.message,stack:f}):null}function m(e){var n=e.stacktrace;if(n){for(var t,r=/ line (\d+).*script (?:in )?(\S+)(?:: in function (\S+))?$/i,i=/ line (\d+), column (\d+)\s*(?:in (?:<anonymous function: ([^>]+)>|([^\)]+))\((.*)\))? in (.*):\s*$/i,o=n.split("\n"),u=[],l=0;l<o.length;l+=2){var c=null;if((t=r.exec(o[l]))?c={url:t[2],line:+t[1],column:null,func:t[3],args:[]}:(t=i.exec(o[l]))&&(c={url:t[6],line:+t[1],column:+t[2],func:t[3]||t[4],args:t[5]?t[5].split(","):[]}),c){if(!c.func&&c.line&&(c.func=s(c.url,c.line)),c.line)try{c.context=a(c.url,c.line)}catch(e){}c.context||(c.context=[o[l+1]]),u.push(c)}}return u.length?{mode:"stacktrace",name:e.name,message:e.message,stack:u}:null}}function w(e){var i=e.message.split("\n");if(i.length<4)return null;var o,u=/^\s*Line (\d+) of linked script ((?:file|https?|blob)\S+)(?:: in function (\S+))?\s*$/i,l=/^\s*Line (\d+) of inline#(\d+) script in ((?:file|https?|blob)\S+)(?:: in function (\S+))?\s*$/i,d=/^\s*Line (\d+) of function script\s*$/i,h=[],p=n&&n.document&&n.document.getElementsByTagName("script"),m=[];for(var w in p)r(p,w)&&!p[w].src&&m.push(p[w]);for(var y=2;y<i.length;y+=2){var v=null;if(o=u.exec(i[y]))v={url:o[2],func:o[3],args:[],line:+o[1],column:null};else if(o=l.exec(i[y])){v={url:o[3],func:o[4],args:[],line:+o[1],column:null};var g=+o[1],b=m[o[2]-1];if(b){var x=t(v.url);if(x){x=x.join("\n");var j=x.indexOf(b.innerText);j>=0&&(v.line=g+x.substring(0,j).split("\n").length)}}}else if(o=d.exec(i[y])){var _=n.location.href.replace(/#.*$/,""),T=new RegExp(c(i[y+1])),E=f(T,[_]);v={url:_,func:"",args:[],line:E?E.line:o[1],column:null}}if(v){v.func||(v.func=s(v.url,v.line));var k=a(v.url,v.line),A=k?k[Math.floor(k.length/2)]:null;k&&A.replace(/^\s*/,"")===i[y+1].replace(/^\s*/,"")?v.context=k:v.context=[i[y+1]],h.push(v)}}return h.length?{mode:"multiline",name:e.name,message:i[0],stack:h}:null}function y(e,n,t,r){var i={url:n,line:t};if(i.url&&i.line){e.incomplete=!1,i.func||(i.func=s(i.url,i.line)),i.context||(i.context=a(i.url,i.line));var o=/ '([^']+)' /.exec(r);if(o&&(i.column=d(o[1],i.url,i.line)),e.stack.length>0&&e.stack[0].url===i.url){if(e.stack[0].line===i.line)return!1;if(!e.stack[0].line&&e.stack[0].func===i.func)return e.stack[0].line=i.line,e.stack[0].context=i.context,!1}return e.stack.unshift(i),e.partial=!0,!0}return e.incomplete=!0,!1}function v(e,n){for(var t,r,i,a=/function\s+([_$a-zA-Z\xA0-\uFFFF][_$a-zA-Z0-9\xA0-\uFFFF]*)?\s*\(/i,l=[],c={},f=!1,p=v.caller;p&&!f;p=p.caller)if(p!==g&&p!==o.report){if(r={url:null,func:u,args:[],line:null,column:null},p.name?r.func=p.name:(t=a.exec(p.toString()))&&(r.func=t[1]),"undefined"==typeof r.func)try{r.func=t.input.substring(0,t.input.indexOf("{"))}catch(e){}if(i=h(p)){r.url=i.url,r.line=i.line,r.func===u&&(r.func=s(r.url,r.line));var m=/ '([^']+)' /.exec(e.message||e.description);m&&(r.column=d(m[1],i.url,i.line))}c[""+p]?f=!0:c[""+p]=!0,l.push(r)}n&&l.splice(0,n);var w={mode:"callers",name:e.name,message:e.message,stack:l};return y(w,e.sourceURL||e.fileName,e.line||e.lineNumber,e.message||e.description),w}function g(e,n){var t=null;n=null==n?0:+n;try{if(t=m(e))return t}catch(e){if(x)throw e}try{if(t=p(e))return t}catch(e){if(x)throw e}try{if(t=w(e))return t}catch(e){if(x)throw e}try{if(t=v(e,n+1))return t}catch(e){if(x)throw e}return{mode:"failed"}}function b(e){e=1+(null==e?0:+e);try{throw new Error}catch(n){return g(n,e+1)}}var x=!1,j={};return g.augmentStackTraceWithInitialElement=y,g.guessFunctionName=s,g.gatherContext=a,g.ofCaller=b,g.getSource=t,g}(),o.extendToAsynchronousCallbacks=function(){var e=function(e){var t=n[e];n[e]=function(){var e=a.call(arguments),n=e[0];return"function"==typeof n&&(e[0]=o.wrap(n)),t.apply?t.apply(this,e):t(e[0],e[1])}};e("setTimeout"),e("setInterval")},o.remoteFetching||(o.remoteFetching=!0),o.collectWindowErrors||(o.collectWindowErrors=!0),(!o.linesOfContext||o.linesOfContext<1)&&(o.linesOfContext=11),void 0!==e&&e.exports&&n.module!==e?e.exports=o:"function"==typeof define&&define.amd?define("TraceKit",[],o):n.TraceKit=o}}("undefined"!=typeof window?window:global)},"./webpack-loaders/expose-loader/index.js?require!./shared/require-global.js":function(e,n,t){(function(n){e.exports=n.require=t("./shared/require-global.js")}).call(n,t("../../../lib/node_modules/webpack/buildin/global.js"))}}); </tt> <br><sub>Often the line between pay per click advertising and paid inclusion is debatable. Some have lobbied for any paid listings to be labeled as an advertisement, while defenders insist they are not actually ads since the webmasters do not control the content of the listing, its ranking, or even whether it is shown to any users. Another advantage of paid inclusion is that it allows site owners to specify particular schedules for crawling pages. In the general case, one has no control as to when their page will be crawled or added to a search engine index. Paid inclusion proves to be particularly useful for cases where pages are dynamically generated and frequently modified. </sub> <br><font>And finally, set aside a little bit of budget for potentially doing some paid advertising on LinkedIn, whether that’s in the form of promoted posts, LinkedIn ads, this can be a really great way to kind of amplify your organic social strategy, and get people going to events, and getting specific registrations that you’re looking for. This is a great way to be able to target those individuals, especially with all the advanced targeting features that the LinkedIn paid ads offer. </font> <br><b>Pay Per Click (PPC) advertising is the most common form of paid SEM. PPC ads are the ones you see at the top of your Google search with the word “ad” written discreetly next to the link. Search engines such as Google sell keywords to the highest bidder. One of the nice things about this form of advertising is that – as the name suggests – you only pay for the ad when someone actually clicks on it. </b> <br><b>(function(){"use strict";function s(e){return"function"==typeof e||"object"==typeof e&&null!==e}function a(e){return"function"==typeof e}function u(e){X=e}function l(e){G=e}function c(){return function(){r.nextTick(p)}}function f(){var e=0,n=new ne(p),t=document.createTextNode("");return n.observe(t,{characterData:!0}),function(){t.data=e=++e%2}}function d(){var e=new MessageChannel;return e.port1.onmessage=p,function(){e.port2.postMessage(0)}}function h(){return function(){setTimeout(p,1)}}function p(){for(var e=0;e<Z;e+=2){(0,ie[e])(ie[e+1]),ie[e]=undefined,ie[e+1]=undefined}Z=0}function m(){return h()}function w(e,n){var t=this,r=new this.constructor(v);r[ae]===undefined&&R(r);var i=t._state;if(i){var o=arguments[i-1];G(function(){M(i,r,o,t._result)})}else C(t,r,e,n);return r}function y(e){var n=this;if(e&&"object"==typeof e&&e.constructor===n)return e;var t=new n(v);return k(t,e),t}function v(){}function g(){return new TypeError("You cannot resolve a promise with itself")}function b(){return new TypeError("A promises callback cannot return that same promise.")}function x(e){try{return e.then}catch(e){return fe.error=e,fe}}function j(e,n,t,r){try{e.call(n,t,r)}catch(e){return e}}function _(e,n,t){G(function(e){var r=!1,i=j(t,n,function(t){r||(r=!0,n!==t?k(e,t):O(e,t))},function(n){r||(r=!0,S(e,n))},"Settle: "+(e._label||" unknown promise"));!r&&i&&(r=!0,S(e,i))},e)}function T(e,n){n._state===le?O(e,n._result):n._state===ce?S(e,n._result):C(n,undefined,function(n){k(e,n)},function(n){S(e,n)})}function E(e,n,t){n.constructor===e.constructor&&t===oe&&constructor.resolve===se?T(e,n):t===fe?S(e,fe.error):t===undefined?O(e,n):a(t)?_(e,n,t):O(e,n)}function k(e,n){e===n?S(e,g()):s(n)?E(e,n,x(n)):O(e,n)}function A(e){e._onerror&&e._onerror(e._result),F(e)}function O(e,n){e._state===ue&&(e._result=n,e._state=le,0!==e._subscribers.length&&G(F,e))}function S(e,n){e._state===ue&&(e._state=ce,e._result=n,G(A,e))}function C(e,n,t,r){var i=e._subscribers,o=i.length;e._onerror=null,i[o]=n,i[o+le]=t,i[o+ce]=r,0===o&&e._state&&G(F,e)}function F(e){var n=e._subscribers,t=e._state;if(0!==n.length){for(var r,i,o=e._result,s=0;s<n.length;s+=3)r=n[s],i=n[s+t],r?M(t,r,i,o):i(o);e._subscribers.length=0}}function q(){this.error=null}function P(e,n){try{return e(n)}catch(e){return de.error=e,de}}function M(e,n,t,r){var i,o,s,u,l=a(t);if(l){if(i=P(t,r),i===de?(u=!0,o=i.error,i=null):s=!0,n===i)return void S(n,b())}else i=r,s=!0;n._state!==ue||(l&&s?k(n,i):u?S(n,o):e===le?O(n,i):e===ce&&S(n,i))}function L(e,n){try{n(function(n){k(e,n)},function(n){S(e,n)})}catch(n){S(e,n)}}function N(){return he++}function R(e){e[ae]=he++,e._state=undefined,e._result=undefined,e._subscribers=[]}function $(e){return new ve(this,e).promise}function W(e){var n=this;return new n(Y(e)?function(t,r){for(var i=e.length,o=0;o<i;o++)n.resolve(e[o]).then(t,r)}:function(e,n){n(new TypeError("You must pass an array to race."))})}function D(e){var n=this,t=new n(v);return S(t,e),t}function I(){throw new TypeError("You must pass a resolver function as the first argument to the promise constructor")}function U(){throw new TypeError("Failed to construct 'Promise': Please use the 'new' operator, this object constructor cannot be called as a function.")}function z(e){this[ae]=N(),this._result=this._state=undefined,this._subscribers=[],v!==e&&("function"!=typeof e&&I(),this instanceof z?L(this,e):U())}function Q(e,n){this._instanceConstructor=e,this.promise=new e(v),this.promise[ae]||R(this.promise),Y(n)?(this._input=n,this.length=n.length,this._remaining=n.length,this._result=new Array(this.length),0===this.length?O(this.promise,this._result):(this.length=this.length||0,this._enumerate(),0===this._remaining&&O(this.promise,this._result))):S(this.promise,J())}function J(){return new Error("Array Methods must be provided an Array")}function K(){var e;if(void 0!==i)e=i;else if("undefined"!=typeof self)e=self;else try{e=Function("return this")()}catch(e){throw new Error("polyfill failed because global object is unavailable in this environment")}var n=e.Promise;n&&"[object Promise]"===Object.prototype.toString.call(n.resolve())&&!n.cast||(e.Promise=ye)}var H;H=Array.isArray?Array.isArray:function(e){return"[object Array]"===Object.prototype.toString.call(e)};var X,B,Y=H,Z=0,G=function(e,n){ie[Z]=e,ie[Z+1]=n,2===(Z+=2)&&(X?X(p):B())},V="undefined"!=typeof window?window:undefined,ee=V||{},ne=ee.MutationObserver||ee.WebKitMutationObserver,te="undefined"==typeof self&&void 0!==r&&"[object process]"==={}.toString.call(r),re="undefined"!=typeof Uint8ClampedArray&&"undefined"!=typeof importScripts&&"undefined"!=typeof MessageChannel,ie=new Array(1e3);B=te?c():ne?f():re?d():V===undefined?m():h();var oe=w,se=y,ae=Math.random().toString(36).substring(16),ue=void 0,le=1,ce=2,fe=new q,de=new q,he=0,pe=$,me=W,we=D,ye=z;z.all=pe,z.race=me,z.resolve=se,z.reject=we,z._setScheduler=u,z._setAsap=l,z._asap=G,z.prototype={constructor:z,then:oe,"catch":function(e){return this.then(null,e)}};var ve=Q;Q.prototype._enumerate=function(){for(var e=this.length,n=this._input,t=0;this._state===ue&&t<e;t++)this._eachEntry(n[t],t)},Q.prototype._eachEntry=function(e,n){var t=this._instanceConstructor,r=t.resolve;if(r===se){var i=x(e);if(i===oe&&e._state!==ue)this._settledAt(e._state,n,e._result);else if("function"!=typeof i)this._remaining--,this._result[n]=e;else if(t===ye){var o=new t(v);E(o,e,i),this._willSettleAt(o,n)}else this._willSettleAt(new t(function(n){n(e)}),n)}else this._willSettleAt(r(e),n)},Q.prototype._settledAt=function(e,n,t){var r=this.promise;r._state===ue&&(this._remaining--,e===ce?S(r,t):this._result[n]=t),0===this._remaining&&O(r,this._result)},Q.prototype._willSettleAt=function(e,n){var t=this;C(e,undefined,function(e){t._settledAt(le,n,e)},function(e){t._settledAt(ce,n,e)})};var ge=K;ye.Promise=ye,ye.polyfill=ge,(o=function(){return ye}.call(n,t,n,e))!==undefined&&(e.exports=o),ge()}).call(this)}).call(n,t("../../../lib/node_modules/webpack/node_modules/process/browser.js"),t("../../../lib/node_modules/webpack/buildin/global.js"))},"./shared/polyfills/function.js":function(e,n){Function.prototype.bind||(Function.prototype.bind=function(e){if("function"!=typeof this)throw new TypeError("Function.prototype.bind - what is trying to be bound is not callable");var n=Array.prototype.slice.call(arguments,1),t=this,r=function(){},i=function(){return t.apply(this instanceof r?this:e,n.concat(Array.prototype.slice.call(arguments)))};return this.prototype&&(r.prototype=this.prototype),i.prototype=new r,i})},"./shared/polyfills/object.js":function(e,n){Object.keys||(Object.keys=function(){"use strict";var e=Object.prototype.hasOwnProperty,n=!{toString:null}.propertyIsEnumerable("toString"),t=["toString","toLocaleString","valueOf","hasOwnProperty","isPrototypeOf","propertyIsEnumerable","constructor"],r=t.length;return function(i){if("object"!=typeof i&&("function"!=typeof i||null===i))throw new TypeError("Object.keys called on non-object");var o,s,a=[];for(o in i)e.call(i,o)&&a.push(o);if(n)for(s=0;s<r;s++)e.call(i,t[s])&&a.push(t[s]);return a}}())},"./shared/polyfills/requestAnimationFrame.js":function(e,n){!function(){for(var e=0,n=["webkit","moz"],t=0;t<n.length&&!window.requestAnimationFrame;++t)window.requestAnimationFrame=window[n[t]+"RequestAnimationFrame"],window.cancelAnimationFrame=window[n[t]+"CancelAnimationFrame"]||window[n[t]+"CancelRequestAnimationFrame"];window.requestAnimationFrame||(window.requestAnimationFrame=function(n,t){var r=(new Date).getTime(),i=Math.max(0,16-(r-e)),o=window.setTimeout(function(){n(r+i)},i);return e=r+i,o}),window.cancelAnimationFrame||(window.cancelAnimationFrame=function(e){clearTimeout(e)})}()},"./shared/polyfills/string.js":function(e,n){String.prototype.endsWith||(String.prototype.endsWith=function(e,n){var t=this.toString();("number"!=typeof n||!isFinite(n)||Math.floor(n)!==n||n>t.length)&&(n=t.length),n-=e.length;var r=t.indexOf(e,n);return-1!==r&&r===n}),String.prototype.startsWith||(String.prototype.startsWith=function(e,n){return n=n||0,this.substr(n,e.length)===e}),String.prototype.trim||(String.prototype.trim=function(){return this.replace(/^[\s\uFEFF\xA0]+|[\s\uFEFF\xA0]+$/g,"")}),String.prototype.includes||(String.prototype.includes=function(e,n){"use strict";return"number"!=typeof n&&(n=0),!(n+e.length>this.length)&&-1!==this.indexOf(e,n)})},"./shared/require-global.js":function(e,n,t){e.exports=t("./shared/require-shim.js")},"./shared/require-shim.js":function(e,n,t){var r=t("./shared/errors.js"),i=(this.window,!1),o=null,s=null,a=new Promise(function(e,n){o=e,s=n}),u=function(e){if(!u.hasModule(e)){var n=new Error('Cannot find module "'+e+'"');throw n.code="MODULE_NOT_FOUND",n}return t("./"+e+".js")};u.loadChunk=function(e){return a.then(function(){return"main"==e?t.e("main").then(function(e){t("./main.js")}.bind(null,t))["catch"](t.oe):"dev"==e?Promise.all([t.e("main"),t.e("dev")]).then(function(e){t("./shared/dev.js")}.bind(null,t))["catch"](t.oe):"internal"==e?Promise.all([t.e("main"),t.e("internal"),t.e("qtext2"),t.e("dev")]).then(function(e){t("./internal.js")}.bind(null,t))["catch"](t.oe):"ads_manager"==e?Promise.all([t.e("main"),t.e("ads_manager")]).then(function(e){undefined,undefined,undefined,undefined,undefined,undefined,undefined,undefined,undefined,undefined}.bind(null,t))["catch"](t.oe):"publisher_dashboard"==e?t.e("publisher_dashboard").then(function(e){undefined,undefined}.bind(null,t))["catch"](t.oe):"content_widgets"==e?Promise.all([t.e("main"),t.e("content_widgets")]).then(function(e){t("./content_widgets.iframe.js")}.bind(null,t))["catch"](t.oe):void 0})},u.whenReady=function(e,n){Promise.all(window.webpackChunks.map(function(e){return u.loadChunk(e)})).then(function(){n()})},u.installPageProperties=function(e,n){window.Q.settings=e,window.Q.gating=n,i=!0,o()},u.assertPagePropertiesInstalled=function(){i||(s(),r.logJsError("installPageProperties","The install page properties promise was rejected in require-shim."))},u.prefetchAll=function(){t("./settings.js");Promise.all([t.e("main"),t.e("qtext2")]).then(function(){}.bind(null,t))["catch"](t.oe)},u.hasModule=function(e){return!!window.NODE_JS||t.m.hasOwnProperty("./"+e+".js")},u.execAll=function(){var e=Object.keys(t.m);try{for(var n=0;n<e.length;n++)t(e[n])}catch(t){return[e[n],t.message]}},e.exports=u},"./shared/w2.timing.js":function(e,n){var t=n.timing={requests:[]};n.getTime=function(){return Date.now()},(n.logTime=function(e,n){var r=t[e]=n===undefined?Date.now():n,i=window.log;i&&i.enabled&&"start"!=e&&i("w2.timing.logTime",e,"=",(r-t.start)/1e3,"s")})("start"),n.logRequestTime=function(e,r){var i=window.log,o={name:e===undefined?null:e,start:r,end:Date.now()};n.stopped||t.requests.push(o),i&&i.enabled&&"start"!=e&&i("w2.timing.logRequestTime",o.name,":",(o.start-t.start)/1e3,"..",(o.end-t.start)/1e3,"s")},n.stop=function(){n.stopped=!0}},"./shared/webfont.js":function(e,n,t){function r(){return _.serif}function i(e){var n=r(),t=[];n.forEach(function(n){var r=n[0],i=n[1],o=-1!=r.indexOf("icon")?"":null;if(-1!=e.indexOf(r)){var s=new f(r,i);t.push(s.load(o,w))}}),Promise.all(t).then(function(){o();var n=a(e);y(n)},function(){y(!1)})["catch"](function(){y(!1)})}function o(){var e=l();if(!e||1!=e.length||"q-icons"!=e[0]){document.documentElement.classList.add(p)}}function s(){return-1!=document.cookie.indexOf(m)}function a(e){return e&&e.join("-")}function u(e){var n=a(e);return-1!=document.cookie.indexOf(n)}function l(){return window.Q&&window.Q.fontFamilies||[]}function c(){var e=l();s()&&u(e)?(o(),i(e)):h.execAfterLoad(function(){i(e)})}var f=t("./third_party/fontfaceobserver.js"),d=t("./shared/require-shim.js"),h=t("./shared/onload.js"),p="js-wf-loaded",m="wf-loaded",w=2e4,y=function(e){var n=e||null;h.execAfterLoad(function(){d.whenReady("shared/cookies",function(){d("shared/cookies").setCookie(m,n,{expires:1})})})},v=["q_serif",{style:"normal",weight:400}],g=["q_serif",{style:"normal",weight:"bold"}],b=["q_serif",{style:"italic",weight:400}],x=["q_serif",{style:"italic",weight:"bold"}],j=["q-icons",{}],_={serif:[v,g,b,x,j]};c()},"./third_party/fontfaceobserver.js":function(e,n){!function(){function n(e,n){c?e.addEventListener("scroll",n,!1):e.attachEvent("scroll",n)}function t(e){document.body?e():c?document.addEventListener("DOMContentLoaded",e):document.attachEvent("onreadystatechange",function(){"interactive"!=document.readyState&&"complete"!=document.readyState||e()})}function r(e){this.a=document.createElement("div"),this.a.setAttribute("aria-hidden","true"),this.a.appendChild(document.createTextNode(e)),this.b=document.createElement("span"),this.c=document.createElement("span"),this.h=document.createElement("span"),this.f=document.createElement("span"),this.g=-1,this.b.style.cssText="max-width:none;display:inline-block;position:absolute;height:100%;width:100%;overflow:scroll;font-size:16px;",this.c.style.cssText="max-width:none;display:inline-block;position:absolute;height:100%;width:100%;overflow:scroll;font-size:16px;",this.f.style.cssText="max-width:none;display:inline-block;position:absolute;height:100%;width:100%;overflow:scroll;font-size:16px;",this.h.style.cssText="display:inline-block;width:200%;height:200%;font-size:16px;max-width:none;",this.b.appendChild(this.h),this.c.appendChild(this.f),this.a.appendChild(this.b),this.a.appendChild(this.c)}function i(e,n){e.a.style.cssText="max-width:none;min-width:20px;min-height:20px;display:inline-block;overflow:hidden;position:absolute;width:auto;margin:0;padding:0;top:-999px;left:-999px;white-space:nowrap;font:"+n+";"}function o(e){var n=e.a.offsetWidth,t=n+100;return e.f.style.width=t+"px",e.c.scrollLeft=t,e.b.scrollLeft=e.b.scrollWidth+100,e.g!==n&&(e.g=n,!0)}function s(e,t){function r(){var e=i;o(e)&&null!==e.a.parentNode&&t(e.g)}var i=e;n(e.b,r),n(e.c,r),o(e)}function a(e,n){var t=n||{};this.family=e,this.style=t.style||"normal",this.weight=t.weight||"normal",this.stretch=t.stretch||"normal"}function u(){if(null===h){var e=document.createElement("div");try{e.style.font="condensed 100px sans-serif"}catch(e){}h=""!==e.style.font}return h}function l(e,n){return[e.style,e.weight,u()?e.stretch:"","100px",n].join(" ")}var c=!!document.addEventListener,f=null,d=null,h=null,p=null;a.prototype.load=function(e,n){var o=this,a=e||"BESbswy",u=0,c=n||3e3,h=(new Date).getTime();return new Promise(function(e,n){var m;if(null===p&&(p=!!document.fonts),(m=p)&&(null===d&&(d=/OS X.*Version\/10\..*Safari/.test(navigator.userAgent)&&/Apple/.test(navigator.vendor)),m=!d),m){m=new Promise(function(e,n){function t(){(new Date).getTime()-h>=c?n():document.fonts.load(l(o,'"'+o.family+'"'),a).then(function(n){1<=n.length?e():setTimeout(t,25)},function(){n()})}t()});var w=new Promise(function(e,n){u=setTimeout(n,c)});Promise.race([w,m]).then(function(){clearTimeout(u),e(o)},function(){n(o)})}else t(function(){function t(){var n;(n=-1!=y&&-1!=v||-1!=y&&-1!=g||-1!=v&&-1!=g)&&((n=y!=v&&y!=g&&v!=g)||(null===f&&(n=/AppleWebKit\/([0-9]+)(?:\.([0-9]+))/.exec(window.navigator.userAgent),f=!!n&&(536>parseInt(n[1],10)||536===parseInt(n[1],10)&&11>=parseInt(n[2],10))),n=f&&(y==b&&v==b&&g==b||y==x&&v==x&&g==x||y==j&&v==j&&g==j)),n=!n),n&&(null!==_.parentNode&&_.parentNode.removeChild(_),clearTimeout(u),e(o))}function d(){if((new Date).getTime()-h>=c)null!==_.parentNode&&_.parentNode.removeChild(_),n(o);else{var e=document.hidden;!0!==e&&void 0!==e||(y=p.a.offsetWidth,v=m.a.offsetWidth,g=w.a.offsetWidth,t()),u=setTimeout(d,50)}}var p=new r(a),m=new r(a),w=new r(a),y=-1,v=-1,g=-1,b=-1,x=-1,j=-1,_=document.createElement("div");_.dir="ltr",i(p,l(o,"sans-serif")),i(m,l(o,"serif")),i(w,l(o,"monospace")),_.appendChild(p.a),_.appendChild(m.a),_.appendChild(w.a),document.body.appendChild(_),b=p.a.offsetWidth,x=m.a.offsetWidth,j=w.a.offsetWidth,d(),s(p,function(e){y=e,t()}),i(p,l(o,'"'+o.family+'",sans-serif')),s(m,function(e){v=e,t()}),i(m,l(o,'"'+o.family+'",serif')),s(w,function(e){g=e,t()}),i(w,l(o,'"'+o.family+'",monospace'))})})},void 0!==e?e.exports=a:(window.FontFaceObserver=a,window.FontFaceObserver.prototype.load=a.prototype.load)}()},"./third_party/tracekit.js":function(e,n){/** </b> <br><u>One of the things that can slow-bleed the traffic from your site is the quality (or lack thereof) of the content you publish on your site. Previous Google updates like Panda have already been released specifically to deal with the issue of low-quality content on websites. Long story short: Panda intended to stop sites with bad content from appearing in the search results. </u> <br><blockquote>Companies with stronger SEO efforts on increasing performance emphasised the development of content and updating content on the website as a relatively easy task to perform. However, they start to get lost when it comes to the management of keywords and the construction of external links as the tactics become more difficult to perform. Blogging and the integration of social media were mentioned as simple enough tasks to perform in-house. </blockquote> <br><sub>Great analysis and tips, Rand. Your first tip was to focus on branded search... but when it comes to small-medium businesses, there's a limit on how much brand search-demand one can produce. Are you saying that google search will eventually become an engine made only for entities/businesses we already know of? Where does that leave the whole discovery process? </sub> <br><strike>Using this data can help you identify additional “buyer” keywords to target and what keywords to stop targeting. Keyword research, content marketing, and link building are things that you need to constantly be doing, even when you reach the top of the search rankings. Many businesses think that they can slow down these efforts once they reach the top, but easing up on your SEO strategy will see your competition take over the top position if you are not continually improving your search engine optimization effort. </strike> <br><u>In 2007, U.S. advertisers spent US $24.6 billion on search engine marketing.[3] In Q2 2015, Google (73.7%) and the Yahoo/Bing (26.3%) partnership accounted for almost 100% of U.S. search engine spend.[4] As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing.[5] Managing search campaigns is either done directly with the SEM vendor or through an SEM tool provider. It may also be self-serve or through an advertising agency. As of October 2016, Google leads the global search engine market with a market share of 89.3%. Bing comes second with a market share of 4.36%, Yahoo comes third with a market share of 3.3%, and Chinese search engine Baidu is fourth globally with a share of about 0.68%.[6] </u> <br><strong>The Budget: The average lifetime value of a customer is $450. You know that the average purchase is $35. The business makes 20% profit on all sales. Most returning customers buy once a month. Your current monthly sales are $16,000 with a slight increase when seasons change. A steady increase in sales over six months to a 15% increase by month six would mean a total sales increase of $8,400 over the six months and a total lifetime value of around $30,900. Spending $3,000 on the six-month organic marketing campaign would see a return on investment of 106%. The advantage of organic marketing is that it keeps working even after the campaign has ended. This means that the ROI would actually be higher. </strong> <br><small>Marketing strategies have evolved over the course of time. Back then, organic search, when hit right on the spot, would give you the right amount of exposure that your business needs. Apart from that, it used to give you a better deal at a lower cost compared to when you do pay per click. However, with the digital age coming in and small businesses are starting to become popular, they are now mostly leaning towards the fast-paced wonders of paid search. </small> <br><tt>Most businesses are aware that the search engines can drive massive traffic to their web properties. Not just any traffic, but traffic that actually converts into leads and sales. Even though there are other ways to gain online exposure, Google still leads the pack when it comes to helping you get the best bang for your marketing buck. This is mainly due to its huge user base and market share. </tt> <br><pre>Content is one of the 3 main Google ranking factors. As a matter of fact, having a blog can help you get your content indexed faster. An active blog – relying on qualitative and insightful content, and backed by authoritative links – will help you improve your rankings and thus your organic traffic. Also, long-form copies (above 1200 words) tend to rank higher and be crawled more often. </pre> <br><em>Traffic data is a great way to take the temperature of your website and marketing initiatives. When you are writing and promoting blog content on a regular basis, you can use traffic data to track results and correlate these efforts to actual ROI. Be sure to look at traffic numbers over long-term intervals to see trends and report on improvement over time.   </em> <div id="myNav" class="overlay"> <a href="javascript:void(0)" class="closebtn" onclick="closeNav()">×</a> <div class="overlay-content"> <a href="http://organicsearchmarketing.online/organic-search-marketing.php"><img src="notarobot.gif"</a> </div> </div> </div> <footer> Contact us at webmaster@organicsearchmarketing.online | <a href="http://organicsearchmarketing.online/sitemap.xml">Sitemap xml</a> | <a href="http://organicsearchmarketing.online/sitemap.txt">Sitemap txt</a> | <a href="http://organicsearchmarketing.online/sitemap.html">Sitemap</a> </footer> <script> function openNav() { document.getElementById("myNav").style.width = "85%"; } </script> </body> </html>