Well as noted in the post it is not just above the links that was only one key part of a wider strategy. This website in question has deep levels of content. So it is not just about a blog section, they have numerous high quality content sections we have developed over time. It would not be advisable ever to attack competitors sites with low quality links.

Entertainment — The Internet is a plethora of things to do. Some are looking for videos. Others are looking for games. Many are entertained by new stories. Others like financial calculators. Others want to learn something new. Think about what kind of entertainment your target is looking for. Relate it back to your brand. That’s a great way to use SEM to connect.


The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within. I did a study of over 5,000 keywords where HubSpot.com ranked on page 1 and there was a Featured Snippet being displayed. What I found was that when HubSpot.com was ranking in the Featured Snippet, the average click-through rate to the website increased by over 114%.
With the advanced search feature, I always recommend that after you put in your demographic information, you check the option for second degree connection. And the reason for that is it’s really powerful to be able to ask whoever the mutual connection is to make an introduction, or to use them as a reference in your introduction. I know even for myself that I’m much more likely to respond to someone who knows someone that’s already within my network. And I’ve seen this and I’ve heard about this working really well for a lot of different sales folks, telling me how just even name dropping a single person got them that initial phone call.
In order to optimize your SEO results, it’s important to measure the impact of your efforts on web site traffic and lead/sales generation. Google Webmaster Tools can give you important insight into how your site is functioning and identify potential errors you should correct. An analytics tool such as Google’s Universal Analytics is helpful for measuring changes in search traffic as well as tracking visitors interactions with your web site that are a direct result of SEO. Marketing automation tools and call tracking tools can help you tie leads and sales back to SEO.
This is a crucial area. If you do not have schema markup and rel="author", you are costing your business money. It is as simple as that. As an example, say I want to make spaghetti (pasta) for dinner I search for “Spaghetti Recipe” and instantly I see some great markup in play, but one competitor has no markup and no rel="author" they are losing business in my eyes. Wouldn't you agree?.
Website ranking doesn't just come from what's on your website. Google, the number one search engine used today, uses a variety of other factors to rank websites. Things like your social media activity, appearances on other sites through interviews or guest blogging, and being listed as a resource on another site all increase your standing in Google's eyes.
The home page of your site is usually a good place to start. It typically holds a wide array of information about your product or service and will lead the website visitor to where they want to go. However, if you have other informative pages on your site that you think would be more helpful, you may want to choose one of those pages in addition to, or instead of, the home page.
When a search engine user in the targeted area searches for the keywords or keyphrases that you chose, your ad enters an immediate online auction. Your ad is displayed when it matches bid and relevancy criteria, so you want to make sure that you have an appropriate budget size, and that you are bidding on keyphrases relevant to your products/services (such as those indicated on your website or landing page). You are not charged when your ad is displayed, but rather when someone clicks on your ad to take further action.
The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within. I did a study of over 5,000 keywords where HubSpot.com ranked on page 1 and there was a Featured Snippet being displayed. What I found was that when HubSpot.com was ranking in the Featured Snippet, the average click-through rate to the website increased by over 114%.

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Clients often ask me the difference and I give them a simple answer that normally puts an end to the conversation and their questions, much like the answer shane thomas gave, but less detailed.  Direct is people putting in your url in the top and organic is people searching for you.  Here is an example: If I want to buy a book i type in amazon.com (direct traffic) but if i forgot where to buy a book online i search for "where to buy a book online" which directs me to amazon.com (organic traffic).  When i explain it like this, a light bulb goes off and they understand.  Hope that helps.
For our client: We only used a smaller quantity of very high-quality link building each month. So, for example we only built 40 of the best links each month to supplement the work we were doing on the content marketing front. We also invested heavily into tracking competitor backlink profiles, using Majestic SEO and Open Site Explorer. We worked out how the competitor's acquired specific backlinks, then by using outreach and content creation we obtained these links.
Organic search (SEO): When you enter a keyword or phrase into a search engine like Google or Yahoo!, the organic results are displayed in the main body of the page.When your prospects search for information about your products and services, you want to rank highly in search engine results. By “optimizing” your site, you can improve your ranking for important search terms and phrases (“keywords”). You can also improve your rank by getting other important sites to link to yours.
Most organic sales (93 percent) take place through conventional and natural food supermarkets and chains, according to the Organic Trade Association (OTA). OTA estimates the remaining 7 percent of U.S. organic food sales occur through farmers' markets, foodservice, and marketing channels other than retail stores. One of the most striking differences between conventional and organic food marketing is the use of direct markets—Cornell University estimates that only about 1.6 percent of U.S. fresh produce sales are through direct sales. The number of farmers' markets in the United States has grown steadily from 1,755 markets in 1994, when USDA began to track them, to over 8,144 in 2013. Participating farmers are responding to heightened demand for locally grown organic product. A USDA survey of market managers. ERS research found that demand for organic products was strong or moderate in most of the farmers' markets surveyed around the country, and that managers felt more organic farmers were needed to meet consumer demand in many States. See the ERS report for more on this topic:
Consumer demand for organically produced goods continues to show double-digit growth, providing market incentives for U.S. farmers across a broad range of products. Organic products are now available in nearly 20,000 natural food stores and nearly 3 out of 4 conventional grocery stores. Organic sales account for over 4 percent of total U.S. food sales, according to recent industry statistics.
While farms and processing facilities for organic products are required to get organic certification, it’s optional for retailers. For certification, there are numerous steps and processes to insure organic integrity from when products arrive at a store until you put them in your basket. That integrity is important to us – and many of our shoppers – so we became the first national certified organic grocer.
Before you dig into some of the more technical ways to improve SEO ranking, always remember that writing compelling, high-quality content that attracts interest and compels visitors to share it and link back to it is vital. Good content has the best chance of being viral content, and Google rewards content virality heavily in its rankings algorithm.
While organic search has the advantage of being free and can be influenced by your website content, it is limited to the number of people searching for your business or the products and services you offer. Paid search advertising allows you to reach a broader target audience which has more potential customers who may not be aware of your business, all while providing you full control over your messaging and costs.
Social media is adopting its own form of SEO in a way that promotes a positive user experience. The way this algorithm works is by putting your posts in a pool as small as one percent of your followers. If those people engage with the content, then it gets introduced into a larger pool. Slowly but surely, more and more people see it, but only if it’s engaging.
And then on the flip side with partners, it is a little bit different. Again, you can do that education piece, but ultimately offering reciprocation is going to be your best bet. So finding out who the social media manager is for your partner, talking with them, figuring out, ‘Hey, we’re going to retweet you this many times this month, or is there any events that you have coming up that we can help promote?’ And that reciprocation is very natural. It also builds credibility for both organizations. I think there’s a lot of opportunity to engage with your partners as well as amplify their content.

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.
Black hat SEO refers to the practice of trying to trick the search engines into giving you higher rankings by using unethical tactics, such as buying links. The risk is just too great. Even if you enjoy a temporary boost in rankings due to black hat tactics, it’s likely to be short lived. Google is getting better and better at spotting dirty tricks and sooner or later the progress you made will be wiped out by an algorithm update, or worse, your site will get removed from the index altogether.
The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within. I did a study of over 5,000 keywords where HubSpot.com ranked on page 1 and there was a Featured Snippet being displayed. What I found was that when HubSpot.com was ranking in the Featured Snippet, the average click-through rate to the website increased by over 114%.

The term “organic traffic” is used for referring to the visitors that land on your website as a result of unpaid (“organic”) search results. Organic traffic is the opposite of paid traffic, which defines the visits generated by paid ads. Visitors who are considered organic find your website after using a search engine like Google or Bing, so they are not “referred” by any other website.

Click through rates: Searches using terms that denote high purchase intent such as product or brand-specific keywords will get more clicks than organic results. The advantage of paid search can clearly be seen in the Internet retailers MarketLive Performance Index data. For the year 2013 as a whole, PPC accounted for 36.5% of search traffic but an outsized 47.9% of revenue from search.
Search Engine Optimization (SEO): Maximizes search result exposure by targeting and driving Web traffic and ultimately delivering increased sales. The majority of search engine page results come from unpaid or organic search. SEO optimizes websites to ensure top search engine placement, such as Google, as only 15 percent of searchers continue beyond page one.
In February 2011, Google announced the Panda update, which penalizes websites containing content duplicated from other websites and sources. Historically websites have copied content from one another and benefited in search engine rankings by engaging in this practice. However Google implemented a new system which punishes sites whose content is not unique.[35] The 2012 Google Penguin attempted to penalize websites that used manipulative techniques to improve their rankings on the search engine.[36] Although Google Penguin has been presented as an algorithm aimed at fighting web spam, it really focuses on spammy links[37] by gauging the quality of the sites the links are coming from. The 2013 Google Hummingbird update featured an algorithm change designed to improve Google's natural language processing and semantic understanding of web pages. Hummingbird's language processing system falls under the newly recognised term of 'Conversational Search' where the system pays more attention to each word in the query in order to better match the pages to the meaning of the query rather than a few words [38]. With regards to the changes made to search engine optimization, for content publishers and writers, Hummingbird is intended to resolve issues by getting rid of irrelevant content and spam, allowing Google to produce high-quality content and rely on them to be 'trusted' authors.
Every new blog post that you publish gives you an opportunity to spread it through social media, which helps to drive more traffic back to your site. Use your blog as a way to connect with your audience. Your blog isn’t a place to just post overly promotional posts. This is an opportunity to address possible concerns or even common questions related to your service or product. If you are worried about coming up with enough content ideas to publish blog posts on a regular basis then check out these resources:
Those who provide the valuable information, which reduces risk and increases reward to those receiving it, are rewarded if what they say is true and creates a good experience. This is law of reciprocity (as mentioned in the book Influence) basically says give to receive, which is a universal truth. This sense of indebtedness, of owing someone, is tracked in our brains and feelings, in most part hidden from society. It can be explicitly tracked and accounted for using technology, like affiliate links. Affiliate links are provided to referrers to refer others to a product or service. When potential buyer completes an action leading to or completing a transaction, the referrer receives an affiliate commission. As simple as that sounds, there are a lot of risks that can happen along the way, such as refunds, frozen funds, and click fraud. xDSpot handles these risks better than any other affiliate tracking system out there, making it the preferred brand for those in the know.
I'm having a problem that I suspect many marketers share. Quite simply … SEO or just buy the traffic. I noticed that you switched to SEO because you like the passive income component. But when I consider ALL the work and ongoing moving parts to SEO .. visions of the hamster on a treadmill appear in place of couch potato cash. Have you noticed that there is always something new to do … now it's Google+ ect. and "more to do" is surly on it's way. It's reached the point where it's mind numbing.
Web search is one of the most powerful tools we have today. Just like you, people from all walks of life use Google to find solutions, learn new things and understand the world around. One of those new things may be determining whether SEO vs SEM is best for your business. Whether you’re an online business or a local business, chances are that people are actively looking for you.
If you take full advantage of social media to promote your top quality content, you want to keep in mind that engagement matters for SEO. Engagement helps to not only improve your online reputation but also to make connections and generate leads for your business. Content that gets tons of engagement on social media platforms will rank for the topics they cover. According to Moz, “to determine success, an algorithm looks at whether users engaged. If more people engage that’s a clear sign that their algorithm is showing this right content; if not, their systems will audition other content instead to find something that generates that interest.”

This is the number of views that you can test each month on your website.It's up to you how you choose to use them, either by allocating all the views to one test or to multiple test, either on one page or on multiple pages. If you have selected the 10.000 tested views plan and you run an experiment on your category page which is viewed 7000 times per month, then at the end of the month 7000 is what you'll be counted as tested views quota.
Within social media, there are a lot of various ways to optimize your targeting organically. While paying for social media marketing can be effective, adjusting the targeting on your posts can boost your organic reach. Within Facebook and Twitter, you can adjust for your posts to target the following criteria: gender, relationship, status, education level, age, location, language, interests, and post end date. With these targeting attributes available, you can better target your audience so the right people can see your content.

Nathan Gotch is the founder of Gotch SEO, a white label SEO services provider and SEO training company based in St. Louis. Gotch SEO is now one of the top SEO blogs in the world and over 300 entrepreneurs have joined his SEO training platform, Gotch SEO Academy. Nathan’s SEO strategies and advice have also been featured on Forbes, Entrepreneur, Business.com, and Search Engine Journal.
Organic Search: Organic search results are the listings of Web pages returned by the search engine’s algorithms that closely match the search string of keywords. Marketers use SEO and content assets to get high search engine rankings. The goal is to be on the first page and then move into the top three rankings for specific keywords. That’s because the advantages of organic search are dependent on visibility. The higher the ranking the more pronounced the advantages. They all but disappear if your listing is not on the first page.
Great topic Rand! I have found that being well-versed in PPC and Content Marketing have not only helped my expertise grow as an SEO, but are also great options to fall back on when offering solutions to clients, depending on the SEO opportunity available. It will be interesting to see if Organic Search Traffic will continue to drop or bounce back overall though. Solids tips and insight, and glad to see you back for a WBF!
Usually, paid links will have an indicator next to them (in the example above, the words “Sponsored” and “Ad” fill this role) while organic links are left bare. You’ll likely remember seeing paid posts on other websites like LinkedIn, Facebook, Twitter and Instagram. You may have even seen sponsored posts on industry websites, where brands will pay a publication to write about their product or something related to their business.
Well, yes and no. Sure, you can get hit with an algorithm change or penalty that destroys all your traffic. However, if you have good people who know what they are doing, this is not likely to happen, and if it does, it is easy (in most cases) to get your visits back. Panda and Penguin are another story, but if you get hit by those it is typically not accidental.
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