While you are updating your website’s copy, you’ll also want to implement changes in your HTML – specifically, in your H1 and H2 title tags, as well as your meta descriptions and URLs. You’ll want to put your most relevant keywords in these sections of your website HTML. Search engines take into account the words in these sections of your website’s HTML when listing out relevant webpages in a search result.
hey james - congrats on your success here. just a question about removing crummy links. for my own website, there are hundreds of thousands of backlinks in webmaster tools pointing to my site. The site has no penalties or anything  - the traffic seems to be growing every week. would you recommend hiring someone to go through the link profile anyway to remove crummy links that just occur naturally?

Lynn, you have one of the best sites for affiliate marketing that I've ever seen. Just read your interview with Rosalind Gardner and found some interesting nuggets. Marketers should note the intuitive and spontaneous way you approached a niche and keywords. This is usually where "paralysis analysis" begins … some spend weeks with keyword and research tools until there is no "creative energy" left to build the site.
If you check out some of the suggestions below this though, you're likely to find some opportunities. You can also plug in a few variations of the question to find some search volume; for example, I could search for "cup of java" instead of "what is the meaning of a cup of java" and I'll get a number of keyword opportunities that I can align to the question.
Always striving to learn, Don Dao is driven by new adventures and challenges. His love for media and social interactions has led him to pursue a career in marketing. Over the years, he has developed a broad skill set in all aspects of marketing, specifically in event organization, social media marketing, and content marketing. He enjoys working with passionate people to bring visions to life and inspire the world.
Check out the average CPC for some top industries. These are the costs of one click. Mind you, that’s a click that is not guaranteed to convert a customer. With paid campaigns, you have to keep optimizing and testing the ad creative to lower your CPC and increase your CTR. You can imagine that it takes a massive budget to even set a paid campaign in motion. And it requires just as much to keep maintaining it.

ALT tags are HTML elements used to specify alternative text to display when the element they are applied to (such as images) can’t be rendered. ALT tags can have a strong correlation with Google SEO rankings, so when you have images and other elements on your web pages, be sure to always use a descriptive ALT tag with targeted keywords for that page.


You can also use organic to increase audience engagement with your content. For example, let’s say you’re a ticketing website for sporting events and you know that some of your followers are rugby fanatics. If you have a new blog interviewing Dylan Hartley (current England captain), then it makes sense to personally contact them (or at least key influencers) via their preferred social network and tell them about the blog, and ask them to comment/share. It’s personal and increases the chance they’ll see/read your content.


Knowing which pages visitors go to directly gives you an opportunity to design those pages so they accurately and quickly address visitors' needs. For example, if you sell clothing and your new-arrivals page is a popular destination, you want to be sure the content is always fresh, and you want to provide easy access to the full department represented by each new item. Who wants to see the same items week after week on a page that is supposed to represent the cutting edge of your inventory? And if you're featuring a new raincoat or bathing suit, you want to let visitors also easily see your whole line of raincoats or bathing suits."
This is a crucial area. If you do not have schema markup and rel="author", you are costing your business money. It is as simple as that. As an example, say I want to make spaghetti (pasta) for dinner I search for “Spaghetti Recipe” and instantly I see some great markup in play, but one competitor has no markup and no rel="author" they are losing business in my eyes. Wouldn't you agree?.
H1 and H2 title tags are names for the two most important types of titles in your website. H1 tags are your main titles – usually large or bolded on a website, and at the top – and H2 tags are secondary titles that clarify your main title, or might be the titles to different page sections. To utilize these sections effectively, you can use the format “Business | Keyword” as your H1 tag. For example, if my business name was “Emily’s Images” and my keyword was “Atlanta wedding photography,” my title would look like “Emily’s Images | Atlanta wedding photography”.
ALT tags are HTML elements used to specify alternative text to display when the element they are applied to (such as images) can’t be rendered. ALT tags can have a strong correlation with Google SEO rankings, so when you have images and other elements on your web pages, be sure to always use a descriptive ALT tag with targeted keywords for that page.
Another way search engine marketing is managed is by contextual advertising. Here marketers place ads on other sites or portals that carry information relevant to their products so that the ads jump into the circle of vision of browsers who are seeking information from those sites. A successful SEM plan is the approach to capture the relationships amongst information searchers, businesses, and search engines. Search engines were not important to some industries in the past, but over the past years the use of search engines for accessing information has become vital to increase business opportunities.[31] The use of SEM strategic tools for businesses such as tourism can attract potential consumers to view their products, but it could also pose various challenges.[32] These challenges could be the competition that companies face amongst their industry and other sources of information that could draw the attention of online consumers.[31] To assist the combat of challenges, the main objective for businesses applying SEM is to improve and maintain their ranking as high as possible on SERPs so that they can gain visibility. Therefore, search engines are adjusting and developing algorithms and the shifting criteria by which web pages are ranked sequentially to combat against search engine misuse and spamming, and to supply the most relevant information to searchers.[31] This could enhance the relationship amongst information searchers, businesses, and search engines by understanding the strategies of marketing to attract business.
Website ranking doesn't just come from what's on your website. Google, the number one search engine used today, uses a variety of other factors to rank websites. Things like your social media activity, appearances on other sites through interviews or guest blogging, and being listed as a resource on another site all increase your standing in Google's eyes.
Every online marketer swears by search engine optimization and its effectiveness. Prior to the infamous Google Panda, Penguin and Hummingbird updates, SEO made a lot of black hat or unethical marketers rich. But things are no longer that easy. Google has upped the game, and now, it’s all about the kind of quality and the amount of value you’re able to deliver.

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.
This community is full of opportunities if you're a fashion-based retailer. One of the major advantages is the fact that they add links to each of the products that they feature within their outfits - the links go directly to product pages. This is the holy grail for ecommerce SEO, and the traffic those links will bring through will convert at a very high rate.
So, you have downloaded your links profiles on a CSV and you now have an extensive list of all your linked domains. If you have been doing SEO for 8+ years like me you can probably just know from analysis which links are bad from a TLD and URL point of view. If you do not know too much you can use tools such as Link Detox: http://www.linkdetox.com/ to complete analysis of your link profile. I would always consult the advice of an expert SEO in this instance because it is easy for these tools to mistake good and bad links.
I’ve always been a believer that hard work gets the best results, and in practice it always ends up being true. On the web it’s no different. If you want more organic traffic, you have to work for it. That means giving your best effort every time, going after opportunities your competitors have missed, being consistent, guest blogging strategically, and staying on Google’s good side.
With the development of this system, the price is growing under the high level of competition. Many advertisers prefer to expand their activities, including increasing search engines and adding more keywords. The more advertisers are willing to pay for clicks, the higher the ranking for advertising, which leads to higher traffic.[15] PPC comes at a cost. The higher position is likely to cost $5 for a given keyword, and $4.50 for a third location. A third advertiser earns 10% less than the top advertiser, while reducing traffic by 50%.[15] The investors must consider their return on investment and then determine whether the increase in traffic is worth the increase.
Well as noted in the post it is not just above the links that was only one key part of a wider strategy. This website in question has deep levels of content. So it is not just about a blog section, they have numerous high quality content sections we have developed over time. It would not be advisable ever to attack competitors sites with low quality links.

That means it takes time, but the results are long-lasting. Once you establish search engine visibility, it will serve your business for years after it’s implemented. That’s not to say that there isn’t any maintenance involved in an organic traffic strategy. The SEO landscape is ever changing. You can’t just “set and forget” your traffic system. The algorithms and ranking factors evolve. You have to keep on top of these changes to maximize your results. With all that said, an organic traffic strategy is as close as you’ll get to a traffic system on autopilot. And just another reason why organic traffic is important.
Melissa: I completely agree. And the other thing about them adding and the way they’re added in the LinkedIn video option is that there’s an auto play. So as folks are scrolling through their feed, they’re more likely to stop with this video that just kind of starts playing, as well. I think that’s a big opportunity to really get some more eyes on your content.
Now, it is not that these sites are not interested in Google users. In fact, they have hired us to help them increase their share. However, they are getting so much traffic from sites like Facebook that it seems there is less urgency about attracting this traffic and less willingness to change the site to meet organic standards. Not long ago, sites would urgently and unquestioningly abide by Google’s standards to court that traffic.
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