Keywords may get eyes on your content, but they won’t hold a viewer’s interest. You need something that’s going to keep them engaged, and keyword stuffing won’t achieve that. This is where the quality of your content is essential. Well-written, well-researched content keeps people reading, as it provides the solution they need, even if that solution is just something funny to fill a spare five minutes. It’s possible to enhance the content in many ways, such as formatting to arrange material in easily digestible sections, using infographics that are visually appealing and easy to share across social media, or creating videos that express ideas instantly. And don’t forget links. Creating a network of related content keeps viewers engaged with a constant stream of relevant information, and increases the chance they make a purchase.
Melissa Barker from Organic Demand Generation was recently a guest on the Rethink Marketing podcast, where she shared her essential organic B2B marketing strategies for LinkedIn in 2018. In addition to the many tech companies she’s consulted, including Act-On and Puppet, she also authored the first college textbook on social media marketing in 2010.
Regarding Link Detox, links it diagnoses as Toxic are generally fine as they're either not indexed by Google or have malware/viruses/etc., but I recommend a manual review of any diagnosed as Suspicious. I used it recently to get started cleaning up our backlinks and some legit sites and blogs were under Suspicious simply because they didn't have many links pointing to them.
The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. The Yahoo! Directory and DMOZ, two major directories which closed in 2014 and 2017 respectively, both required manual submission and human editorial review. Google offers Google Search Console, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links in addition to their URL submission console. Yahoo! formerly operated a paid submission service that guaranteed crawling for a cost per click; however, this practice was discontinued in 2009.
RankBrain can have an impact on your keywords campaigns. When you are defining your keywords, you are looking for relevant terms that respond to customers queries. This is how a successful SEO strategy works. And logically, if you are picking keywords your audience is not searching for, you campaign will have no chance to succeed. This is where RankBrain can play a role.
Paid search advertising costs money, which at first may seem like a disadvantage, but these costs can easily be managed. With cost-per-click (CPC) or cost-per-thousand-impressions (CPM) campaigns, you spend as much or as little as you want. You can adjust your campaign budget at anytime, so if your business is going well, you can spend a little extra to drive traffic to your website and catch the attention of new customers.
The most reliable way to increase search engine traffic is to create great content that your audience is looking for. For example, if you’re a pest control company, you may write a bunch of quality blog posts on getting rid of pests. The idea is to educate your prospects and move them towards buying from you. This is exactly where SEO intersects with content marketing.
BrightEdge research supports that a blended approach is best for delivering high performing content. Not only will combining organic and paid search increase website traffic, but it will offer a bigger return on the investment. Take Retail, Technology and Hospitality industries, for example — organic and paid search combined make up more than two-thirds of their total revenue.