And executives in particular, whether you’re getting help from an external coach like myself, or have an internal expert that can help them with their profile, this is really important because your executives are the key to really building thought leadership. I know even at Act-On, Bill Pierznik has been making some really amazing posts on LinkedIn around his thoughts on the business world, and it’s garnered a lot of engagement. So, the more you could have your executives be the voice for your company and really get their profiles up and running, the better.
If you've never been on Product Hunt before, it's like a daily Reddit feed for new products. Products get submitted to the community and they're voted on. Each day products are stacked in descending order based on how many votes they've had. Ranking at the top of the daily list can result in thousands of conversion-focused traffic to your site, just as the creator of Nomad List found out.
Search Engine Optimization (SEO): Maximizes search result exposure by targeting and driving Web traffic and ultimately delivering increased sales. The majority of search engine page results come from unpaid or organic search. SEO optimizes websites to ensure top search engine placement, such as Google, as only 15 percent of searchers continue beyond page one.
We are an experienced and talented team of passionate consultants who live and breathe search engine marketing. We have developed search strategies for leading brands to small and medium sized businesses across many industries in the UK and worldwide. We believe in building long-term relationships with our clients, based upon shared ideals and success. Our search engine marketing agency provides the following and more:
Social is no longer just about conversation and content; it’s now an established channel for customer acquisition, remarketing and engaging existing fans/customers to support retention programs. It may be relatively immature compared to search and email marketing but it’s a channel in which most ecommerce teams are ramping up investment (people and tools).
If the first era of social was engagement, the new era is acquisition and conversion. Social commerce is growing much faster than retail ecommerce, although it’s early days. The top 500 retailers earned $3.3bn from social commerce in 2014, up 26%. Many retailers I work with are seeing social driving bigger % increases in retail traffic than any other channel.
Every online marketer swears by search engine optimization and its effectiveness. Prior to the infamous Google Panda, Penguin and Hummingbird updates, SEO made a lot of black hat or unethical marketers rich. But things are no longer that easy. Google has upped the game, and now, it’s all about the kind of quality and the amount of value you’re able to deliver.
The HTML tag defines a web page’s title and is meant to be a concise description of that page’s content. It is the first line of hyperlinked text Google displays in their organic search results, and it is what appears in the top frame of most web browsers for that page and in tabs. Google considers this to be the second-most important on-page SEO element (overall page content is still the first). When you write your page titles, keep them less than 70 characters, since any text beyond that will be cut off when listed in Google’s organic results. You should include your important keywords in the title, preferably in the beginning. It is also a good idea to include your company name as well towards the end. </sup> <br><sub>Earlier I touched on using ultimate guides to shift the awareness of the reader to facilitate a conversion. That’s a solid example. Your content can serve any number of goals including sales, lead generation, etc. You could even use it to warm up a cold audience before you expose them to a paid campaign. It can lower your ad costs and increase your click-through rates. The utility of content is endless. You decide. </sub> <br><strike>Web search is one of the most powerful tools we have today. Just like you, people from all walks of life use Google to find solutions, learn new things and understand the world around. One of those new things may be determining whether SEO vs SEM is best for your business. Whether you’re an online business or a local business, chances are that people are actively looking for you. </strike> <br><u>Website owners recognized the value of a high ranking and visibility in search engine results,[6] creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. Sullivan credits Bruce Clay as one of the first people to popularize the term.[7] On May 2, 2007,[8] Jason Gambert attempted to trademark the term SEO by convincing the Trademark Office in Arizona[9] that SEO is a "process" involving manipulation of keywords and not a "marketing service." </u> <br><em>Organic traffic, on the other hand, are those visits which are tracked by another entity — usually because they have arrived through search engines — but also from other sources. Hubspot’s definition emphasizes the term “non-paid visits,” because paid search ads are considered a category of their own. But this is where the lines between direct and organic start to get little blurry. </em> <br><sub>Now, it’s important to emphasize that the term “organic marketing” doesn’t mean that no money is spent. You’re still going to invest in your marketing strategy and any related software ( Hubspot for inbound, MailChimp for email lists, Buffer for scheduling social media posts, and the like). Rather, organic means you’re not paying to boost the specific post itself. </sub> <br><u>So for the last 19 years or 20 years that Google has been around, every month Google has had, at least seasonally adjusted, not just more searches, but they've sent more organic traffic than they did that month last year. So this has been on a steady incline. There's always been more opportunity in Google search until recently, and that is because of a bunch of moves, not that Google is losing market share, not that they're receiving fewer searches, but that they are doing things that makes SEO a lot harder. </u> <br><i>And finally, set aside a little bit of budget for potentially doing some paid advertising on LinkedIn, whether that’s in the form of promoted posts, LinkedIn ads, this can be a really great way to kind of amplify your organic social strategy, and get people going to events, and getting specific registrations that you’re looking for. This is a great way to be able to target those individuals, especially with all the advanced targeting features that the LinkedIn paid ads offer. </i> <br><h3>To give you an idea of just how much money is being spent on paid search, take a look at Google. Google's AdWords program is the most used pay-per-click (PPC) advertising program available today. While the tech giant owns YouTube and Android, among hundreds of other profitable brands, AdWords accounts for roughly 70% of their revenue -- which speaks wonders for its effectiveness. </h3> <br><blockquote>Hi Matt, realizing now how difficult it is to run a blog, trying to promote it and carry on with your daily activities. I would say it's a full time job. Once you thing you done learning about something, something else is coming :). My blog is about preparing for an ironman so I need to add the training on top of it. Thanks a lot for sharing this article with us so we can keep focus!!! </blockquote> <br><blockquote>Understanding the working mechanism of social algorithms is not a piece of cake. The algorithm for each social platform works differently. For instance, on Facebook, a core factor that affects the rankings of a post is its relevancy score, whereas on YouTube the total watch time of the video per session decides whether a video enters a ‘Recommended Video’ section or not. </blockquote> <br><strong>Another part of SEM is social media marketing (SMM). SMM is a type of marketing that involves exploiting social media to influence consumers that one company’s products and/or services are valuable.[22] Some of the latest theoretical advances include search engine marketing management (SEMM). SEMM relates to activities including SEO but focuses on return on investment (ROI) management instead of relevant traffic building (as is the case of mainstream SEO). SEMM also integrates organic SEO, trying to achieve top ranking without using paid means to achieve it, and pay per click SEO. For example, some of the attention is placed on the web page layout design and how content and information is displayed to the website visitor. SEO & SEM are two pillars of one marketing job and they both run side by side to produce much better results than focusing on only one pillar. </strong> <br><blockquote>Website ranking doesn't just come from what's on your website. Google, the number one search engine used today, uses a variety of other factors to rank websites. Things like your social media activity, appearances on other sites through interviews or guest blogging, and being listed as a resource on another site all increase your standing in Google's eyes. </blockquote> <br><i>While organic search may drive many times more traffic to your site than paid search, you can use this report to see the quality of traffic driven by each method. For example, if you look atSite Usage statistics, you may see that organic search delivers 20 to 30 times the number of visitors, but those visitors view only half as many pages and have twice the bounce rate. And when you look at Ecommerce statistics, you may see that visitors from paid search have a much higher rate of transactions, along with a higher average value per transaction, and a higher dollar value per visit. If you find that your visitors who arrive via paid search represent a significantly higher value customer, that may be an argument to invest more in paid search. </i> <br><blockquote>You can then use the Data Cube to uncover topics relevant to prospects later in the buyer’s journey, such as your brand versus a competitor or case studies illustrating the value you provide for customers. Since your organic search research will help you understand what people are interested in reading, your emails will be more targeted and helpful, boosting your success rates. </blockquote> <br><small>Quick question. Do you ever click on the paid results when you conduct a search? It turns out, most users don’t. People typically bypass paid results and click on the top organic results. I get it. They’re looking for the most relevant and trustworthy answers to their problems. A top result that appears to be bought doesn’t appeal to them as much as an organic result. That’s where the credibility factor comes into play. It’s why 75% of clicks are organic. </small> <br><blockquote>Videos, in general, generate tons of traffic, views, and engagement. Live video is becoming the future of online video marketing, and in this session Alessandra will be sharing her years of experience doing live streaming videos. You will learn how to get started with live videos, how to increase your live video reach, how to get those views to click to your website, and more. </blockquote> <br><blockquote>70% of marketers use Facebook to gain new customers, while 47% of marketers say that Facebook is their number one influencer of purchases, according to a recent report published on Business2Community. Below I’ll explain how to make the most of your Facebook marketing – read on to discover exciting, new ideas for increasing your page’s engagement and discover my top tips for propelling your paid and organic reach. </blockquote> <br><b>There are many different updates happening in the SEO world from time to time. This is to ensure that the users are seeing only the best search engine results against their queries. However, due to such frequent changes, your website’s position in the organic search results can be affected. And sometimes, you may lose ranking that you built over a period of time. </b> <br><h6>Once you've set up an alert within Mention, go to your settings and then 'Manage Notifications'. From here you can select the option to get a daily digest email of any mentions (I'd recommend doing this). You also have the option of getting desktop alerts - I personally find them annoying, but if you really want to stay on the ball then they could be a good idea. </h6> <br><i>Google doesn't always include a whole paragraph of text in the Featured Snippet. If you add "Step 1," "Step 2," "Step 3," etc. to the start of each HTML heading within your content (for example, within your H2 tags), Google will sometimes just list out your headings within the Featured Snippet. I've started to see this happen more and more in keywords beginning with "how to". </i> <br><strike>And then if that isn’t enough, what I’ve seen work well is provide some incentives. Have a social contest, a social engagement contest, where people can like content for an opportunity to win say $100 gift certificate, something small scale like that. I myself have been part of these sort of contests before for a number of organizations and see it really amplify the engagement, it gets it in front of your employees’ eyes and thinking about it. And then the beautiful part is after the contest is done, the habit’s built oftentimes. And you’ll notice those same people that were engaging initially for the contest continue to engage with your content and help amplify your message. </strike> <br><small>!function(e){function n(t){if(r[t])return r[t].exports;var i=r[t]={i:t,l:!1,exports:{}};return e[t].call(i.exports,i,i.exports,n),i.l=!0,i.exports}var t=window.webpackJsonp;window.webpackJsonp=function(n,r,o){for(var s,a,u=0,l=[];u<n.length;u++)a=n[u],i[a]&&l.push(i[a][0]),i[a]=0;for(s in r)Object.prototype.hasOwnProperty.call(r,s)&&(e[s]=r[s]);for(t&&t(n,r,o);l.length;)l.shift()()};var r={},i={entry:0};n.e=function(e){function t(){s.onerror=s.onload=null,clearTimeout(a);var n=i[e];0!==n&&(n&&n[1](new Error("Loading chunk "+e+" failed.")),i[e]=undefined)}if(0===i[e])return Promise.resolve();if(i[e])return i[e][2];var r=new Promise(function(n,t){i[e]=[n,t]});if(i[e][2]=r,-1!=window.webpackChunks.indexOf(e))return r;var o=document.getElementsByTagName("head")[0],s=document.createElement("script");s.type="text/javascript",s.charset="utf-8",s.async=!0,s.timeout=12e4,n.nc&&s.setAttribute("nonce",n.nc),s.src=n.p+window.webpackManifest[e];var a=setTimeout(t,12e4);return s.onerror=s.onload=t,o.appendChild(s),r},n.m=e,n.c=r,n.d=function(e,t,r){n.o(e,t)||Object.defineProperty(e,t,{configurable:!1,enumerable:!0,get:r})},n.n=function(e){var t=e&&e.__esModule?function(){return e["default"]}:function(){return e};return n.d(t,"a",t),t},n.o=function(e,n){return Object.prototype.hasOwnProperty.call(e,n)},n.p="",n.oe=function(e){throw console.error(e),e},n(n.s="./entry.js")}({"../../../lib/node_modules/webpack/buildin/global.js":function(e,n){var t;t=function(){return this}();try{t=t||Function("return this")()||(0,eval)("this")}catch(e){"object"==typeof window&&(t=window)}e.exports=t},"../../../lib/node_modules/webpack/node_modules/process/browser.js":function(e,n){function t(){throw new Error("setTimeout has not been defined")}function r(){throw new Error("clearTimeout has not been defined")}function i(e){if(c===setTimeout)return setTimeout(e,0);if((c===t||!c)&&setTimeout)return c=setTimeout,setTimeout(e,0);try{return c(e,0)}catch(n){try{return c.call(null,e,0)}catch(n){return c.call(this,e,0)}}}function o(e){if(f===clearTimeout)return clearTimeout(e);if((f===r||!f)&&clearTimeout)return f=clearTimeout,clearTimeout(e);try{return f(e)}catch(n){try{return f.call(null,e)}catch(n){return f.call(this,e)}}}function s(){m&&h&&(m=!1,h.length?p=h.concat(p):w=-1,p.length&&a())}function a(){if(!m){var e=i(s);m=!0;for(var n=p.length;n;){for(h=p,p=[];++w<n;)h&&h[w].run();w=-1,n=p.length}h=null,m=!1,o(e)}}function u(e,n){this.fun=e,this.array=n}function l(){}var c,f,d=e.exports={};!function(){try{c="function"==typeof setTimeout?setTimeout:t}catch(e){c=t}try{f="function"==typeof clearTimeout?clearTimeout:r}catch(e){f=r}}();var h,p=[],m=!1,w=-1;d.nextTick=function(e){var n=new Array(arguments.length-1);if(arguments.length>1)for(var t=1;t<arguments.length;t++)n[t-1]=arguments[t];p.push(new u(e,n)),1!==p.length||m||i(a)},u.prototype.run=function(){this.fun.apply(null,this.array)},d.title="browser",d.browser=!0,d.env={},d.argv=[],d.version="",d.versions={},d.on=l,d.addListener=l,d.once=l,d.off=l,d.removeListener=l,d.removeAllListeners=l,d.emit=l,d.prependListener=l,d.prependOnceListener=l,d.listeners=function(e){return[]},d.binding=function(e){throw new Error("process.binding is not supported")},d.cwd=function(){return"/"},d.chdir=function(e){throw new Error("process.chdir is not supported")},d.umask=function(){return 0}},"./domain.js":function(e,n){try{document.domain=/quora\.com$/i.test(window.location.host)?"quora.com":document.domain}catch(e){}},"./early.js":function(e,n,t){t("./shared/polyfills.js"),t("./shared/errors.js"),t("./shared/w2.timing.js"),t("./iesux.js"),t("./domain.js"),t("./shared/globals.js"),t("./shared/onload.js"),t("./shared/webfont.js"),t("./shared/w2.timing.js").logTime("earlyScriptEnd")},"./entry.js":function(e,n,t){t("./early.js"),t("./webpack-loaders/expose-loader/index.js?require!./shared/require-global.js");var r=t("./shared/require-shim.js");window.webpackChunks.forEach(function(e){r.loadChunk(e)})},"./iesux.js":function(e,n){if("Microsoft Internet Explorer"===window.navigator.appName){var t=window,r=t.open;t.open=function(e,n,i){t.original_open=r;var o;try{o=t.original_open(e,n,i)}catch(r){o&&(o.name=n=Math.random().toString(36).slice(2)),o=t.original_open(e,n)}return o}}window.getComputedStyle||(window.getComputedStyle=function(e){return this.el=e,this.getPropertyValue=function(n){var t=/(\-([a-z]){1})/g;return"float"==n&&(n="styleFloat"),t.test(n)&&(n=n.replace(t,function(){return arguments[2].toUpperCase()})),e.currentStyle[n]?e.currentStyle[n]:void 0},this})},"./settings.js":function(e,n){e.exports=window.Q.settings},"./shared/basicrpc.js":function(e,n){function t(e){var n=[],t=function(e,t){n[n.length]=encodeURIComponent(e)+"="+encodeURIComponent(t)};for(var i in e)e.hasOwnProperty(i)&&r(i,e[i],t);return n.join("&").replace(/%20/g,"+")}function r(e,n,t){if(null!==n&&"object"==typeof n)for(var i in n)n.hasOwnProperty(i)&&r(e+"["+i+"]",n[i],t);else t(e,n)}n.rpc=function(e,n,r){n=t(n);var i=new XMLHttpRequest;i.onreadystatechange=function(){4===this.readyState&&200===this.status&&r&&r()},i.open("POST",e,!0),i.setRequestHeader("Content-Type","application/x-www-form-urlencoded; charset=UTF-8"),i.setRequestHeader("Accept","*/*"),i.send(n)}},"./shared/errors.js":function(e,n,t){function r(e){s()&&(h+=1,d.push(e),p())}function i(e,n){var t=!1;return function(){t||(t=!0,setTimeout(function(){t=!1,e()},n))}}function o(e){for(var n=[],t=0;t<e.length;t++){var r=e[t],i=r.stack;if(i&&i.length){for(var o=!1,s=0;s<i.length;s++){var a=i[s];if(a.url&&(-1!=a.url.indexOf("quora.com/static")||-1!=a.url.indexOf("quoracdn.net"))){o=!0;break}}o&&n.push(r)}}return n}function s(){if(Math.random()>f)return!1;if(h>c)return!1;var e=window.require.hasModule("shared/browser")&&window.require("shared/browser");return!e||!e.opera}function a(){var e=o(d);d=[],0!==e.length&&l("/ajax/log_errors_3RD_PARTY_POST",{errors:JSON.stringify(e)})}var u=t("./third_party/tracekit.js"),l=t("./shared/basicrpc.js").rpc;u.remoteFetching=!1,u.collectWindowErrors=!0,u.report.subscribe(r);var c=10,f=window.Q&&window.Q.errorSamplingRate||1,d=[],h=0,p=i(a,1e3),m=window.console&&!(window.NODE_JS&&window.UNIT_TEST);n.report=function(e){try{m&&console.error(e.stack||e),u.report(e)}catch(e){}};var w=function(e,n,t){r({name:n,message:t,source:e,stack:u.computeStackTrace.ofCaller().stack||[]}),m&&console.error(t)};n.logJsError=w.bind(null,"js"),n.logMobileJsError=w.bind(null,"mobile_js")},"./shared/globals.js":function(e,n,t){var r=t("./shared/links.js");(window.Q=window.Q||{}).openUrl=function(e,n){var t=e.href;return r.linkClicked(t,n),window.open(t).opener=null,!1}},"./shared/links.js":function(e,n){var t=[];n.onLinkClick=function(e){t.push(e)},n.linkClicked=function(e,n){for(var r=0;r<t.length;r++)try{t[r].call(null,e,n)}catch(e){window.require.whenReady("shared/errors",function(){window.require("shared/errors").report(e)})}}},"./shared/onload.js":function(e,n){var t=!1,r=[];window.addEventListener("load",function(){setTimeout(function(){t=!0;var e,n,i;for(e=0;e<r.length;e++)n=r[e][0],i=r[e][1],0===n?i():setTimeout(i,n);r=[]},0)});var i=function(e,n){if(t)return void n();r.push([e,n])};n.execAfterLoad=i.bind(null,0),n.execAfterLoadDelayed=i.bind(null,100)},"./shared/polyfills.js":function(e,n,t){t("./shared/polyfills/requestAnimationFrame.js"),t("./shared/polyfills/string.js"),t("./shared/polyfills/classList.js"),t("./shared/polyfills/array.js"),t("./shared/polyfills/function.js"),t("./shared/polyfills/object.js"),t("./shared/polyfills/date.js"),t("./shared/polyfills/es6-promise.js").polyfill()},"./shared/polyfills/array.js":function(e,n){var t=function(e,n,t){"function"==typeof Object.defineProperty?Object.defineProperty(e,n,{configurable:!0,value:t,writable:!0,enumerable:!1}):e[n]=t};if(!Array.prototype.every){var r=function(e,n){"use strict";var t,r;if(null===this)throw new TypeError("this is null or not defined");var i=Object(this),o=i.length>>>0;if("function"!=typeof e)throw new TypeError;for(arguments.length>1&&(t=n),r=0;r<o;){var s;if(r in i){s=i[r];if(!e.call(t,s,r,i))return!1}r++}return!0};t(Array.prototype,"every",r)}if(!Array.prototype.some){var i=function(e){"use strict";if(null===this)throw new TypeError("Array.prototype.some called on null or undefined");if("function"!=typeof e)throw new TypeError;for(var n=Object(this),t=n.length>>>0,r=arguments.length>=2?arguments[1]:void 0,i=0;i<t;i++)if(i in n&&e.call(r,n[i],i,n))return!0;return!1};t(Array.prototype,"some",i)}if(!Array.prototype.indexOf){var o=function(e,n){var t;if(null===this)throw new TypeError('"this" is null or not defined');var r=Object(this),i=r.length>>>0;if(0===i)return-1;var o=+n||0;if(Math.abs(o)===Infinity&&(o=0),o>=i)return-1;for(t=Math.max(o>=0?o:i-Math.abs(o),0);t<i;){if(t in r&&r[t]===e)return t;t++}return-1};t(Array.prototype,"indexOf",o)}if(!Array.prototype.forEach){var s=function(e,n){var t,r;if(null===this)throw new TypeError(" this is null or not defined");var i=Object(this),o=i.length>>>0;if("function"!=typeof e)throw new TypeError(e+" is not a function");for(arguments.length>1&&(t=n),r=0;r<o;){var s;r in i&&(s=i[r],e.call(t,s,r,i)),r++}};t(Array.prototype,"forEach",s)}if(!Array.prototype.map){var a=function(e,n){var t,r,i;if(null===this)throw new TypeError(" this is null or not defined");var o=Object(this),s=o.length>>>0;if("function"!=typeof e)throw new TypeError(e+" is not a function");for(arguments.length>1&&(t=n),r=new Array(s),i=0;i<s;){var a,u;i in o&&(a=o[i],u=e.call(t,a,i,o),r[i]=u),i++}return r};t(Array.prototype,"map",a)}if(!Array.prototype.filter){var u=function(e){"use strict";if(void 0===this||null===this)throw new TypeError;var n=Object(this),t=n.length>>>0;if("function"!=typeof e)throw new TypeError;for(var r=[],i=arguments.length>=2?arguments[1]:void 0,o=0;o<t;o++)if(o in n){var s=n[o];e.call(i,s,o,n)&&r.push(s)}return r};t(Array.prototype,"filter",u)}if(!Array.prototype.reduce){var l=function(e){"use strict";if(null===this)throw new TypeError("Array.prototype.reduce called on null or undefined");if("function"!=typeof e)throw new TypeError(e+" is not a function");var n,t=Object(this),r=t.length>>>0,i=0;if(2==arguments.length)n=arguments[1];else{for(;i<r&&!(i in t);)i++;if(i>=r)throw new TypeError("Reduce of empty array with no initial value");n=t[i++]}for(;i<r;i++)i in t&&(n=e(n,t[i],i,t));return n};t(Array.prototype,"reduce",l)}if(!Array.prototype.lastIndexOf){var c=function(e){"use strict";if(void 0===this||null===this)throw new TypeError;var n,t,r=Object(this),i=r.length>>>0;if(0===i)return-1;for(n=i-1,arguments.length>1&&(n=Number(arguments[1]),n!=n?n=0:0!==n&&n!=1/0&&n!=-1/0&&(n=(n>0||-1)*Math.floor(Math.abs(n)))),t=n>=0?Math.min(n,i-1):i-Math.abs(n);t>=0;t--)if(t in r&&r[t]===e)return t;return-1};t(Array.prototype,"lastIndexOf",c)}if(!Array.prototype.includes){var f=function(e){"use strict";if(null==this)throw new TypeError("Array.prototype.includes called on null or undefined");var n=Object(this),t=parseInt(n.length,10)||0;if(0===t)return!1;var r,i=parseInt(arguments[1],10)||0;i>=0?r=i:(r=t+i)<0&&(r=0);for(var o;r<t;){if(o=n[r],e===o||e!==e&&o!==o)return!0;r++}return!1};t(Array.prototype,"includes",f)}},"./shared/polyfills/classList.js":function(e,n){!function(){function e(e){this.el=e;for(var n=e.className.replace(/^\s+|\s+$/g,"").split(/\s+/),t=0;t<n.length;t++)r.call(this,n[t])}function n(e,n,t){Object.defineProperty?Object.defineProperty(e,n,{get:t}):e.__defineGetter__(n,t)}if(!("undefined"==typeof window.Element||"classList"in document.documentElement)){var t=Array.prototype,r=t.push,i=t.splice,o=t.join;e.prototype={add:function(e){this.contains(e)||(r.call(this,e),this.el.className=this.toString())},contains:function(e){return-1!=this.el.className.indexOf(e)},item:function(e){return this[e]||null},remove:function(e){if(this.contains(e)){for(var n=0;n<this.length&&this[n]!=e;n++);i.call(this,n,1),this.el.className=this.toString()}},toString:function(){return o.call(this," ")},toggle:function(e){return this.contains(e)?this.remove(e):this.add(e),this.contains(e)}},window.DOMTokenList=e,n(Element.prototype,"classList",function(){return new e(this)})}}()},"./shared/polyfills/date.js":function(e,n){Date.now||(Date.now=function(){return(new Date).getTime()})},"./shared/polyfills/es6-promise.js":function(e,n,t){(function(r,i){var o;/*! </small> <br><tt>As you build out your marketing strategy, it’s important to consider how you can best address all of your business goals through a combination of organic and paid marketing tactics. Some goals will lend themselves to one or the other. Other goals may require a combination of the two working hand-in-hand. Either way, both types of marketing will help you achieve your business goals in with impact and efficiency. </tt> <br><b>And the other way to do that is really through status updates, very short simple things to start engaging your audience, talk about the things you’re learning in the business world. And when it comes to what that strategy can look like, what I always recommend is you sit down with whoever you think are going to be your thought leaders and figure out what part of the business do they really want to position themselves as a thought leader about. </b> <br><strike>The second is to really avoid promoting yourself, or your services, or your business, in these groups when you first join them. Like with any social network, you really need to build trust. And the best way to do that is to simply engage with the content that’s already there. Start replying and making genuine comments about the content being posted by people that could be prospects for you. </strike> <br><sub>In addition to helping you find keywords you should be bidding on, thorough keyword research can also help you identify negative keywords – search terms that you should exclude from your campaigns. Negative keywords aren’t terms with negative connotations, but rather irrelevant terms that are highly unlikely to result in conversions. For example, if you sell ice cream, you might want to exclude the keyword “ice cream recipes”, as users searching for ice cream recipes are unlikely to be in the market for your product. </sub> <br><u>ALT tags are HTML elements used to specify alternative text to display when the element they are applied to (such as images) can’t be rendered. ALT tags can have a strong correlation with Google SEO rankings, so when you have images and other elements on your web pages, be sure to always use a descriptive ALT tag with targeted keywords for that page. </u> <br><font>Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag or index files in engines like ALIWEB. Meta tags provide a guide to each page's content. Using metadata to index pages was found to be less than reliable, however, because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content. Inaccurate, incomplete, and inconsistent data in meta tags could and did cause pages to rank for irrelevant searches.[10][dubious – discuss] Web content providers also manipulated some attributes within the HTML source of a page in an attempt to rank well in search engines.[11] By 1997, search engine designers recognized that webmasters were making efforts to rank well in their search engine, and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Altavista and Infoseek, adjusted their algorithms to prevent webmasters from manipulating rankings.[12] </font> <br><i>And then when it comes to actually, ‘OK, so now I’m engaged in these groups, now what?’ What I always recommend doing is taking the conversation offline. So reaching out to the people who you responded to in the group via InMail, or taking it to email, or phone even, and really making that be the place where you do some of the investigating to figure out if they’re a good client fit for you. </i> <br><pre>Great topic Rand! I have found that being well-versed in PPC and Content Marketing have not only helped my expertise grow as an SEO, but are also great options to fall back on when offering solutions to clients, depending on the SEO opportunity available. It will be interesting to see if Organic Search Traffic will continue to drop or bounce back overall though. Solids tips and insight, and glad to see you back for a WBF! </pre> <br><pre>At TechFunnel.com, you will read the latest news and learn our opinion about product releases that are right for you. Watch videos about the latest trends in software, apps, games, AI, and virtual reality. Connect with a growing community of writers and editors who ask questions, seek answers, and innovate along the way in the realm of technology. In a medium that is meant to be effective and efficient, we strive to be both. </pre> <br><sub>And then if that isn’t enough, what I’ve seen work well is provide some incentives. Have a social contest, a social engagement contest, where people can like content for an opportunity to win say $100 gift certificate, something small scale like that. I myself have been part of these sort of contests before for a number of organizations and see it really amplify the engagement, it gets it in front of your employees’ eyes and thinking about it. And then the beautiful part is after the contest is done, the habit’s built oftentimes. And you’ll notice those same people that were engaging initially for the contest continue to engage with your content and help amplify your message. </sub> <br><strike>Organic Search: Organic search results are the listings of Web pages returned by the search engine’s algorithms that closely match the search string of keywords. Marketers use SEO and content assets to get high search engine rankings. The goal is to be on the first page and then move into the top three rankings for specific keywords. That’s because the advantages of organic search are dependent on visibility. The higher the ranking the more pronounced the advantages. They all but disappear if your listing is not on the first page. </strike> <br><u>According to a Google study, paid search ads with an accompanying organic search result only occur 19% of the time, on average. Nine percent of the time a search ad shows with an organic ad in the top rank. What is surprising to many of us is the growth in incremental clicks when they appear together. Even the first organic ranking can benefit from an accompanying ad. Google’s results showed that 50% of ad clicks did not replace the clicks on the first organic search listing when the ads didn’t appear. The study found that 82% of ad clicks are incremental when the associated organic result is ranked between 2 and 4, and 96% of clicks are incremental when the brand’s organic result was 5 or below. </u> <br><strike>Page and Brin founded Google in 1998.[22] Google attracted a loyal following among the growing number of Internet users, who liked its simple design.[23] Off-page factors (such as PageRank and hyperlink analysis) were considered as well as on-page factors (such as keyword frequency, meta tags, headings, links and site structure) to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaming PageRank. Many sites focused on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming.[24] </strike> <br><small>Paid search advertising costs money, which at first may seem like a disadvantage, but these costs can easily be managed. With cost-per-click (CPC) or cost-per-thousand-impressions (CPM) campaigns, you spend as much or as little as you want. You can adjust your campaign budget at anytime, so if your business is going well, you can spend a little extra to drive traffic to your website and catch the attention of new customers. </small> <br><i>Search engine advertising (SEA) is an efficient and affordable online marketing strategy that helps your company website enjoy greater visibility by advertising on Google using varying methods. We differentiate between Google Ads, which are paid advertising, and the organic search results, whose ranking is determined only by the search algorithm. When you advertise on Google, text is displayed above, next to, or under the search results if it suits the search query, and is identified through the "ad" label. Aside from this, there is little difference between them and the snippets (text extracts from websites) in the middle. Ads on google are free initially; the clicks that the advert generates are billed. The price per click depends on your budget and how accurately your website is suited to the search query. As Google is by far the most used search engine in the US, search engine advertisement here is among the most profitable. AdWords is a program that Google uses to sell its adverts worldwide. With our tool you can invest in Google-AdWords campaigns in just a few clicks. The 1&1 experts can give you advice on finding the Google advertising plan that's right for your budget and takes into account the right keywords. With the right strategy for search engine adverts, you can then directly and efficiently target potential clients. </i> <br><sup>Delivering business transformation is an incredibly complex task for IT. Keeping the lights on while supporting digital transformation initiatives requires a new era of hybrid IT so IT teams can address the needs of not just IT operations staff, but also application developers and LOB executives.   Through in-depth interviews of IT operations and LOB staff, IDC shares how … Continue Reading... </sup> <br><blockquote>For our client: We rolled out a successful implementation of rel="author" for the three in-house content writers the company had. The client had over 300+ articles made by these content writers over the years and it was possible to implement rel="author" for all the aged articles. I advise anyone who has a large section of content to do so as it will only benefit the website. We were also in the process of rolling out further schema markup to the site's course content as it only has a benefit for CTR. </blockquote> <br><font>Earlier I touched on using ultimate guides to shift the awareness of the reader to facilitate a conversion. That’s a solid example. Your content can serve any number of goals including sales, lead generation, etc. You could even use it to warm up a cold audience before you expose them to a paid campaign. It can lower your ad costs and increase your click-through rates. The utility of content is endless. You decide. </font> <br><h1>Before you dig into some of the more technical ways to improve SEO ranking, always remember that writing compelling, high-quality content that attracts interest and compels visitors to share it and link back to it is vital. Good content has the best chance of being viral content, and Google rewards content virality heavily in its rankings algorithm. </h1> <br><small>With the advanced search feature, I always recommend that after you put in your demographic information, you check the option for second degree connection. And the reason for that is it’s really powerful to be able to ask whoever the mutual connection is to make an introduction, or to use them as a reference in your introduction. I know even for myself that I’m much more likely to respond to someone who knows someone that’s already within my network. And I’ve seen this and I’ve heard about this working really well for a lot of different sales folks, telling me how just even name dropping a single person got them that initial phone call. </small> <br><sub>11th point to me would be too look at your social media properties, work out how you can use them to assist your SEO strategy. I mean working on competitions via social channels to drive SEO benefit to your main site is great, working on re-doing your YouTube videos to assist the main site and also working on your content sharing strategy via these social sites back to the main site. </sub> <br><b>With Bing Ads, your accounts are free to set up and billing is flexible. You choose between a prepay or postpay option, as well as various payment methods. If you are uncertain about anything, there is free help to answer your questions before activating your campaigns. You can also pause campaigns at any time. Remember, you’re not billed until someone clicks your ad. </b> <br><tt>At the retail level, the two top organic food sales categories, receive significant price premiums over conventionally grown products. ERS also analyzed organic prices for 18 fruits and 19 vegetables using 2005 data on produce purchases, and found that the organic premium as a share of the corresponding conventional price was less than 30 percent for over two-thirds of the items. The premium for only one item—blueberries—exceeded 100 percent. In contrast, in 2006, organic price premiums for a half-gallon container of milk ranged from 60 percent for private-label organic milk above branded conventional milk to 109 percent for branded organic milk above private-label conventional milk. See the ERS report for more on this topic: </tt> <br><b>Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries. </b> <br><tt>It increases relevancy: Siloing ensures all topically related content is connected, and this in turn drives up relevancy. For example, linking to each of the individual yoga class pages (e.g. Pilates, Yoga RX, etc) from the “Yoga classes” page helps confirm—to both visitors and Google—these pages are in fact different types of yoga classes. Google can then feel more confident ranking these pages for related terms, as it is clearer the pages are relevant to the search query. </tt> <br><i>If you've never been on Product Hunt before, it's like a daily Reddit feed for new products. Products get submitted to the community and they're voted on. Each day products are stacked in descending order based on how many votes they've had. Ranking at the top of the daily list can result in thousands of conversion-focused traffic to your site, just as the creator of Nomad List found out. </i> <br><sup>11th point to me would be too look at your social media properties, work out how you can use them to assist your SEO strategy. I mean working on competitions via social channels to drive SEO benefit to your main site is great, working on re-doing your YouTube videos to assist the main site and also working on your content sharing strategy via these social sites back to the main site. </sup> <br><font>Paid or sponsored ads usually charge you for a click, while SEO doesn’t require you to pay for impressions or clicks. But do keep in mind that quality SEO isn’t exactly free. Depending on the target market you are in, you will have to invest time and money into getting the desired results. And if you’re not an SEO expert, then you would have to work with a reputable SEO company do it for you. </font> <br><i>Student teams that demonstrate strong Google Ads knowledge, develop a thorough online marketing strategy, execute optimized Google Ads campaigns and provide a post-campaign analysis with future recommendations for their nonprofit partner will receive a personalized certificate from Google recognizing their academic achievement and social impact. Top performing teams also have the opportunity to submit their story to be featured in Google’s Social Impact Spotlight Series, as well as Hangout on Air with Googlers near and far. </i> <br><tt>Let’s assume that your goal is customer acquisition. You know you’ve acquired a customer when you make a sale. So, you’d set up a sales conversion goal. To do that, click on “New Goal.” In the goal setup section, you can either select “template” or “custom.” Custom gives you more flexibility, so go with that option. Go on to the “goal description.” This is where you define your goal by naming it and selecting the type. For customer acquisition, you want to select “Destination.” </tt> <br><h6>And executives in particular, whether you’re getting help from an external coach like myself, or have an internal expert that can help them with their profile, this is really important because your executives are the key to really building thought leadership. I know even at Act-On, Bill Pierznik has been making some really amazing posts on LinkedIn around his thoughts on the business world, and it’s garnered a lot of engagement. So, the more you could have your executives be the voice for your company and really get their profiles up and running, the better. </h6> <br><strong>Using this data can help you identify additional “buyer” keywords to target and what keywords to stop targeting. Keyword research, content marketing, and link building are things that you need to constantly be doing, even when you reach the top of the search rankings. Many businesses think that they can slow down these efforts once they reach the top, but easing up on your SEO strategy will see your competition take over the top position if you are not continually improving your search engine optimization effort. </strong> <br><u>Small business owners sometimes think that search engine marketing (SEM), also known as pay-per-click advertising (PPC), is not lucrative option for them. They may think they can’t afford it, or that their online presence is not important if they are a local or service-based business. The truth is, as search engines have undeniably become a part of our lifestyles as consumers, there are many ways to leverage them for businesses of any size. This post will introduce you to the basics and benefits of search engine marketing (SEM). </u> <br><tt>In addition to helping you find keywords you should be bidding on, thorough keyword research can also help you identify negative keywords – search terms that you should exclude from your campaigns. Negative keywords aren’t terms with negative connotations, but rather irrelevant terms that are highly unlikely to result in conversions. For example, if you sell ice cream, you might want to exclude the keyword “ice cream recipes”, as users searching for ice cream recipes are unlikely to be in the market for your product. </tt> <br><tt>Developing an organic content marketing system means putting content in the right places. It’s important to understand the core demographics your content reaches. Social media platforms provide a vibrant and instantly engaged audience. These audiences comprise a staggering 42 percent of the world population. But, not all platforms are equal in terms of their marketing potential. For example, Facebook commands the lion’s share of users, with 2.167 billion active users as of January 2018. Instagram and Snapchat are where the younger audience hangs out. Statistics from 2016 reveal 59 percent of 18- to 29-year-olds use Instagram. And 56 percent of under-30s use auto-delete apps. </tt> <br><small>An ideal keyword has high monthly searches and a relatively low keyword difficulty. Once you find some keywords that make sense for your business, have a relatively high search volume and a relatively low keyword difficulty, it’s time to research the competition. However, you’ll first want to understand how local searches affect organic search engine optimization. </small> <div id="myNav" class="overlay"> <a href="javascript:void(0)" class="closebtn" onclick="closeNav()">×</a> <div class="overlay-content"> <a href="http://organicsearchmarketing.online/organic-search-marketing.php"><img src="notarobot.gif"</a> </div> </div> </div> <footer> Contact us at webmaster@organicsearchmarketing.online | <a href="http://organicsearchmarketing.online/sitemap.xml">Sitemap xml</a> | <a href="http://organicsearchmarketing.online/sitemap.txt">Sitemap txt</a> | <a href="http://organicsearchmarketing.online/sitemap.html">Sitemap</a> </footer> <script> function openNav() { document.getElementById("myNav").style.width = "85%"; } </script> </body> </html>